DIGITAL & AI · 5 pages
Artificial Intelligence as a Transformer of Dynamic Capability: The Potential and Illusion of Strategic Agility
Artificial Intelligence · Dynamic Capability · Strategic Agility
International Symposium on Management
INSYMA 23 Proceedings
Harnessing Consumer Insights: Driving Innovation in Strategic Business Decisions
- Papers
- 147
- Authors
- 375
- Affiliations
- 139
- Countries
- 11
- Location
- Bangkok
- Published
- 2026
01 / Papers
Selected papers
Six papers from Volume 23. The complete proceedings contain 145 papers.
Items 647, 732, 777, 782, 671, and 697
Browse all papers
CONSUMER INSIGHT · 6 pages
Swipe to Switch: Understanding Consumer Migration from TikTok Shop to Shopee Using the PPM Framework (Study on TikTok Shop Social Commerce Users in Kuningan Regency)
Push Factors · Pull Factors · Mooring Factors
DIGITAL & AI · 7 pages
Virtual Influencers in Digital Marketing: A Systematic Review of Trust, Authenticity, Engagement, and Consumer Persuasion
virtual influencers · digital marketing · trust
STRATEGY & MANAGEMENT · 7 pages
When Trust Fails but Image Prevails: UGC, Destination Image, and Tourist Visit Decisions at Santolo Beach, Indonesia
destination image · trust · user-generated content
DIGITAL & AI · 15 pages
Digital Interaction, Customer Value, and Loyalty in Social Commerce: The Role of Customer Ethnocentrism
social media construct · social commerce construct · customer value
DIGITAL & AI · 12 pages
Harnessing AI-Driven Consumer Insights for Strategic Innovation and Business Decision-Making: A Systematic Literature Review
Artificial Intelligence · Consumer Insights · Strategic Innovation
02 / Context
About INSYMA 23
The 23rd International Symposium on Management convened in Bangkok from 1-3 July 2026 to examine consumer insight, innovation, and strategic business decisions.
- Host
- Universitas Surabaya
- Partner
- Shinawatra University
- Venue
- Bangkok, Thailand
- Dates
- 1-3 July 2026
03 / Archive
Proceedings archive
Open research from the three most recent INSYMA volumes.
232026 · Current
Harnessing Consumer Insights
Explore 145 papers222025 · Archive
Leveraging AI in Financial Industries
Open Volume 22212024 · Archive