Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024)

The Creativity Leap: Exploring Open Innovation in Hospitality and Tourism

The hospitality and tourism industry is rapidly evolving with technological advancements, particularly in communication and online reservations, which have transformed how travelers plan and experience their journeys. Open innovation, which involves leveraging external ideas and resources from customers, business partners, and independent innovators, offers a significant opportunity to enhance service quality, identify new trends, and deliver engaging experiences. By collaborating with technology start-ups, reservation platforms, traveler communities, and local tourism enthusiasts, the industry can tap into a broader and more diverse pool of knowledge. This approach not only enhances competitiveness and profitability but also invites researchers from various fields such as economics, business, and management to explore diverse perspectives on these innovations.

This year's conference welcomed participants from a diverse range of countries, including Austria, Taiwan, Australia, New Zealand, Vietnam, and the host country, Indonesia.

Proceedings Detail:

Conference Name: 21st International Symposium on Management (INSYMA 2024)
Date: May 16, 2024
Location: Universitas Surabaya Surabaya
Theme: “The Creativity Leap: Exploring Open Innovation in Hospitality and Tourism"