| 1 | A Strategic Management Analysis of Indonesia’s Free Nutritious Meal (Makan Bergizi Gratis) ProgramLaila Refiana Said, Ahmad Yunani, Abdul Hadi, A Eprinalia | 1-7 | AbstractPDF |
| 2 | AI Deployment Tensions in Global FinanceMuhammad Izharuddin, I Putu Sudhyana Mecha | 8-13 | AbstractPDF |
| 3 | AI-Based Decision Making in Strategic Talent Management: Balancing Organizational Efficiency and EthicsFarida Susanti, Hastin Umi Anisah | 14-18 | AbstractPDF |
| 4 | Analysis of Factors Influencing Purchase Intention Toward Green Cosmetic Products Among Generation Z in IndonesiaAnggi, Dudi Anandya, Veny Megawati | 19-25 | AbstractPDF |
| 5 | Analysis of the Implementation of Personnel Management Electronic Services (LEMANK) in Improving the Effectiveness of Civil Service to State Civil Apparatus in the Tebing Tinggi City GovernmentAisyah Siregar, Willy Cahyadi, Dedy Dwi Arseto | 26-31 | AbstractPDF |
| 6 | Analysis of the Readiness of Dodol SMEs to Adopt a Digital-Based Supply Chain SystemHedi Cupiadi, Fitrin Rawati Suganda, Novia Fitri Aulia | 32-37 | AbstractPDF |
| 7 | Analyzing Sustainable Marketing Management Strategies: The Role of Service Quality and Brand Image in Enhancing Customer Loyalty in Traditional Onde-Onde Franchise BusinessesEma Hakimah, Erin Ningtyas, Ratri Buda Nugrahanti | 38-43 | AbstractPDF |
| 8 | Artificial Intelligence as a Transformer of Dynamic Capability: The Potential and Illusion of Strategic AgilityBobby Ardiansyahmiraja, Sri Gunawan | 44-48 | AbstractPDF |
| 9 | Assessing the Moderating Effects of Government Role and Support on Development of Agricultural and Cultural Heritage TourismIrany Windhyastiti, Shallya Yudha Tama, Umu Khouroh, Sri Wahyu Lelly Hana Setyanti, Christina Sri Ratnaningsih | 49-55 | AbstractPDF |
| 10 | Bakery Business Strategy Development Through SWOT Analysis and Business Model CanvasRicky Affandi, Putra Panji Respati, Aries Kurniawan, Tsabita Khwarazmita, Beni Dwi Komara | 56-63 | AbstractPDF |
| 11 | Behavioral Bias in Investment Decision Making: A Behavioral Finance PerspectiveAndronius Purnomo, Bertha Silvia Sutejo | 64-67 | AbstractPDF |
| 12 | Beyond Green Banking: Mapping the Intellectual Structure of Sustainable Finance Adoption ResearchGita Garliani, Hanifah Fauziah, Tinneke Hermina, Nadia Nazwa Fadillah | 68-73 | AbstractPDF |
| 13 | Beyond the Chatbot: Practitioner Perspectives on AI Integration in HospitalityMuhammad Izharuddin, I Putu Sudhyana Mecha | 74-79 | AbstractPDF |
| 14 | Beyond Usefulness: Trust as the New Currency of Mobile Banking Adoption in IndonesiaSugeng Hariadi, Siti Rahayu | 80-83 | AbstractPDF |
| 15 | Blue Ocean Strategy of PT Cisarua Mountain Dairy Tbk(Cimory) in Facing Premium Food Industry Competition in IndonesiaFaradhillah Arie Aini, Achmad Irfan | 84-89 | AbstractPDF |
| 16 | Brand Matters, But So Does Style: Analysis of Fashion-Oriented Sports Footwear Purchase Decisions Among ConsumersRR. Yulianti Prihatiningrum, Satrio Agung Wisesa, Rusniati, M. Yudy Rachman, Ikhwan Faisal | 90-105 | AbstractPDF |
| 17 | Brand-Generated Content, User-Generated Content, and Perceived Value as Predictors of Gen Z Purchase Intention toward Skintific in IndonesiaMuhammad Dairobi, Sri Rahayu Hijrah Hati | 106-110 | AbstractPDF |
| 18 | Building Passenger Loyalty in National Flag Airlines: A Marketing Perspective from Garuda Indonesia and Iberia Airlines SpainAmelia, Christina Rahardja¹, Felicia Regine Christian, Hugo Jimenez Tomillo² | 111-120 | AbstractPDF |
| 19 | Career Path Mediation in the Influence of Workload, Compensation, and Work Discipline on Employee PerformanceSutinem, Ratna Handayanti, Muhammad Imron Hamzah | 121-125 | AbstractPDF |
| 20 | Cash Flow Performance, Profitability, and Stock Return Persistence: Evidence from Indonesian Consumer and Agricultural Firms Using System GMMPriana Indarti, Burhanuddin Jauhari, Ery Sulistyorini, Isman | 126-136 | AbstractPDF |
| 21 | Consumer Psychology Mechanisms In Gimmick Marketing: A Systematic Literature Review on Their Impact on Purchase DecisionsRakhmat Affandi | 137-147 | AbstractPDF |
| 22 | Corporate Governance and ESG Disclosure: An Empirical Study of Companies in the Basic Materials and Energy SectorsFelicia Cindy Kurniawan, Senny Harindahyani | 148-154 | AbstractPDF |
| 23 | Creating an E-Commerce Website Using Wordpress Cms as A Promotional Medium at Green Ursa MalangSyahrizal Wicaksono Putro, Joni Dwi Pribadi, Heru Utomo | 155-159 | AbstractPDF |
| 24 | Creating Blue Ocean in Indonesia's Decorative Paint Industry: A Strategic Analysis of PT Avia Avian TbkAchmad Irfan, Faradhillah Arie Aini | 160-166 | AbstractPDF |
| 25 | Cultural Branding, Digital Marketing Engagement, and Consumer Purchase Intention toward Toraja Local Products: The Mediating Role of Brand TrustMey Enggane Limbongan, Elisabet Pali, Yiska Pottorumani, Komm Pechinthorn | 167-180 | AbstractPDF |
| 26 | Design of an E-Guidebook for Teaching and Learning Implementation in International Classes of The Applied Marketing Management Undergraduate Program at The State Polytechnic of Malang (A Study in The Applied Bachelor of Marketing Management at State Polytechnic of Malang)Gabriele Adeline Hanandi, Rr. Tri Istining Wardani, Becik Gati Anjari | 181-187 | AbstractPDF |
| 27 | Determinants of AI Distrust Among Students in Innovation LearningPrita Ayu Kusumawardhany, Natalia Cipto Mangun Kusumo | 188-192 | AbstractPDF |
| 28 | Development of Risk Assessment and Handling Model With Integration of Multi Criteria Decision Making and House of Risk Multi Actor aat Denso Neo Autokool Surabaya WorkshopSteven Jonathan Soecipto, Evy Herowati, Rosita Meitha Surjani | 193-198 | AbstractPDF |
| 29 | Digital Banking Services and Customer Satisfaction: A Literature Review on Innovation and Service Quality in the Banking IndustryCatya Tanoewidjaja, Bertha Silvia Sutejo, Marco Antonio Jose Yohanes | 199-204 | AbstractPDF |
| 30 | Digital CSR Disclosure, Corporate Ability, and Customer Engagement in Banking E-Payment: The Mediating Role of Dual TrustMohammad Aufar Sadikin, T. Ezni Balqiah | 205-209 | AbstractPDF |
| 31 | Digital Innovation in Palm Oil Governance: The Role of K-SMARD in Enhancing Strategic Decision-MakingDahniar, Edi Mikrianto | 210-216 | AbstractPDF |
| 32 | Digital Interaction, Customer Value, and Loyalty in Social Commerce: The Role of Customer EthnocentrismNuri Purwanto, Novita Mardiani, Natalia, Annetta Gunawan | 217-231 | AbstractPDF |
| 33 | Digital Marketplace Based Marketing Strategy to Improve MSMEs CompetitivenessAria Dian Tri Wahyuni, Ainur Rahim Setiawan, Shochib Adianto | 232-236 | AbstractPDF |
| 34 | Discrete Tourist Emotions and Recommend IntentionSiti Rahayu, Sugeng Hariadi | 237-241 | AbstractPDF |
| 35 | Does Social Media Marketing Matter, Or Is It Just Digital Noise? Insight from Arifah Jaya SMEIswatun Khasanah, Andhy Setyawan | 242-246 | AbstractPDF |
| 36 | Downstreaming Policy and Supply Chain Optimization in Indonesia’s Palm Oil IndustryAlam Avrianto, Soviyan Munawar, Muhammad Malik Syamsudin | 247-251 | AbstractPDF |
| 37 | Driving Sustainable Rural Tourism and MSME Globalization Through International Community-Based Collaboration: Evidence from IndonesiaIgo Febrianto, Nairobi, Ernie Hendrawaty, Arif Darmawan, Mudji Rachmat Ramelan | 252-257 | AbstractPDF |
| 38 | Enhancing Proactive Service Performance: The Role of Employee Involvement, Initiative Climate, and Harmonious Passion for Work (Some Insight from SMEs in An Emerging Market Economy)Budi Eko Soetjipto, Rambat Lupiyoadi, Ery Tri Djatmika, Chandra Bagus Agung Pratama, Norizah Mohd Mustamil | 258-273 | AbstractPDF |
| 39 | Enhancing Talent Retention through Psychological safety and Employee Engagement in Hybrid WorkplacesDeri Alan Kurniawan, Intan Tenisia Prawitasari, Dioka Muhammad Akbar, Sity Rohmah | 274-279 | AbstractPDF |
| 40 | Enhancing the Financial Performance of Farm Enterprises: Does Access to Finance Mediate Financial Literacy?Anis Dwiastanti, Shochib Adianto, Ferdinant Package | 280-287 | AbstractPDF |
| 41 | Exploration of Consumer Behavior towards Digital Marketing Strategies in Strengthening Brand Strategy A Study on Amanda Mart ConsumersRamayani Yusuf, Kannisa Adjani, Mira Veranita, Khidhir Akbar Ghofar | 288-292 | AbstractPDF |
| 42 | Factors Affecting Motivation and Performance: Bumdes Employees of Banyuwangi RegencyYeni Risnawati, Juliani Dyah Trisnawati | 293-296 | AbstractPDF |
| 43 | Factors Influencing Customer Decisions in Using the GoFood Application in Indonesia: A Structural Equation Modeling VerificationJonathan Cuanda, Stefanus Budy Widjaja Subali, Siti Rahayu | 297-302 | AbstractPDF |
| 44 | Financial Behavior Study of Generation Z InvestorsCaroline Yohansen, Werner R. Murhadi, Deddy Marciano | 303-313 | AbstractPDF |
| 45 | Financial Determinants of Profitability in State-Owned Banks: Evidence from Indonesia's Banking SectorGustaf Naufan Febrianto, Angga Dutahatmaja | 314-316 | AbstractPDF |
| 46 | Financial Fundamentals and Stock Return Predictability Before and After COVID-19: Evidence from Indonesian LQ45 FirmsNi Putu Sasmita Dewi, Burhanuddin Jauhari, Nanik Sisharini, Vierkury Metyopandi | 317-332 | AbstractPDF |
| 47 | Financial Literacy, Digital Financial Inclusion, and Investment Decision Making among Young Consumers: Evidence from Eastern IndonesiaGrace Sriati Mengga, Stefani Marina Palimbong, Fariel Marselino Taluari, Nafisah Khusmawati, Komm Pechinthorn | 333-343 | AbstractPDF |
| 48 | Financial Strategy in the Digital Era to Achieve Financial Well-Being in Gen Z at Nahdlatul Ulama University SidoarjoNail Miftahul Rohma, Dinda Nur Fauziyah, Syifa Aristawati, Cynthia Eka Violita, Achmad Wicaksono | 344-348 | AbstractPDF |
| 49 | Foreign Language Label Conditions and Purchase Intention for Local Packaged Food in Indonesia: The Mediating Roles of Consumer Xenocentrism, Attention, and TrustSheila Devinda Permatasari, Nurdin Sobari | 349-356 | AbstractPDF |
| 50 | From Digital Engagement to Enrollment Intention: The Mediating Role of Campus Attractiveness among Prospective University StudentsMuhammad Andri Radiyany¹, Asruni², Dodit Cahyo Nugroho¹, Zainal Nur Mustofa¹, M. Reyva Akhsanio², Markus Prandini | 357-372 | AbstractPDF |
| 51 | From Local to Global: Strengthening SMEs through Internasional Collaboration to Upscale Yussy Akmal’s Global BrandingSari Indah Oktanti Sembiring, Igo Febrianto, Lidya Ayuni Putri | 373-378 | AbstractPDF |
| 52 | From Ownership to Agility: How Psychological Ownership Drives Organizational Performance in a Labor-Intensive Tobacco ManufacturerYudhi Anggoro, Khalilah Daud Isaac Makhmut, Sarlotha Selan | 379-385 | AbstractPDF |
| 53 | From Vienna’s Heritage Luxury to Java’s Competitive Hospitality Market: Digital Transformation and Luxury Hotel Brand PerformanceDeddy Marciano1, Amelia, Michiko Setiawati Adjie, Elena Smetana | 386-392 | AbstractPDF |
| 54 | Global Supply Chain Disruptions and Manufacturing in Flux: A Bibliometric and Systematic Post-Pandemic ReviewGersom Arie Sepvianto, Budi Eko Soetjipto, Madziatul Churiyah | 393-399 | AbstractPDF |
| 55 | Green Accounting and Public Share Ownership as Determinants of ESG-Based CSR Disclosure: Evidence from Indonesia’s Coal Mining SectorTina Lestari¹, Darmanto, Sultan³, Dwi Rochmawati | 400-407 | AbstractPDF |
| 56 | Green Marketing Strategy in the Energy Sector: A Systematic Literature ReviewJimmy Wijaya, Budi Eko Soetjipto, Madziatul Churiyah | 408-415 | AbstractPDF |
| 57 | Green Self-Efficacy, Green Knowledge Sharing, and Sustainability Performance: The Mediating Role of Green InnovationRohimat Nurhasan, Wahidah Halimahnur, Riyad Sabilul Muminin, Rizky Rama Maulana | 416-422 | AbstractPDF |
| 58 | Harnessing AI-Driven Consumer Insights for Strategic Innovation and Business Decision-Making: A Systematic Literature ReviewKhoirul Ilmiyati, Ludi Wishnu Wardana, Ranny Fitria Puspitasari | 423-434 | AbstractPDF |
| 59 | Harnessing Consumer Insights for Strategic Decision-Making: Evidence from Sales Growth and Profitability Dynamics in Indonesian Retail FirmsMoch. Sholihul Anam, Ronnald Christanto Admanegara, Alina Khan, Muhadjir Anwar, G. Oka Warmana | 435-439 | AbstractPDF |
| 60 | Harnessing Digital Consumer Insights for Strategic Innovation in Green Tourism Marketing: Evidence from Garut Regency, IndonesiaDani Adiatma, Deden Firman Syuyaman Rukma, Riyadh Sabilul Muminin, Adi Ahdiyat | 440-455 | AbstractPDF |
| 61 | Harnessing Patient Insights to Drive Safety Innovation: A Strategic Approach to the BPJS Referral System in IndonesiaShirley Tanuwireja, Agus Budiman Iskandar, Yolla Margaretha | 456-461 | AbstractPDF |
| 62 | Housewives as Financial Decision-Makers: A Theory of Planned Behavior Approach to Investment IntentionNovy Karmelita Indrawati, Muhamad Solikhin, Abid Nahidul Umam | 462-469 | AbstractPDF |
| 63 | How eWOM Information Characteristics on BookTok Influence Book Purchase Intention in IndonesiaZhafira Azka Alifa, Nurdin Sobari | 470-474 | AbstractPDF |
| 64 | Human-Centered Workplace Design for Intergenerational Employees: A Data-Driven ApproachMario Kent, M.M., M.E. Lanny Kusuma Widjaja, M.M., Arum Damaieka, S.T. | 475-487 | AbstractPDF |
| 65 | Implementation of Capacity Building Strategy to Improve the Performance and Competitiveness of Cooperatives in The Digital EraTitin Titin, Amelia Fatimatuz Zahra, Rachman Halim Yustiawan | 488-492 | AbstractPDF |
| 66 | Improving Financial Effectiveness and Efficiency: A Study in the Civil Guard Unit of Sidoarjo RegencyMohammad Amin Alkholidy, Seila Elvina Febriani, Nabilatun Najiyah, Achmad Zaki, Dian Fahriani | 493-502 | AbstractPDF |
| 67 | Instagram Green Marketing and Sustainable Purchase Behavior among Generation Z: The Moderating Role of Digital FOMO in MakassarWahyu Ramadhan, Mariah, Asriadi Rasyid | 503-508 | AbstractPDF |
| 68 | Is Green Finally Valuable? Study of Green Transition and Firm Value in Indonesian Energy CompaniesNur Aida, Aditya Budi Krisnanto | 509-516 | AbstractPDF |
| 69 | Macroeconomic Analysis of Stock Prices of Banking Sector Companies on the Indonesia Stock ExchangeMursidah Nurfadillah, Diana Sari, Ulfatun Hasanah, Yuan Regiyana | 517-523 | AbstractPDF |
| 70 | Managerial Overconfidence, Internal Financing, and Corporate Governance as Determinants of Investment Efficiency: Evidence from Indonesian Family FirmsGusti Dian Wirani Dalem | 524-527 | AbstractPDF |
| 71 | Multi-Objective Fuzzy Project Portfolio Optimization with Divisibility: Integrating Financial Return, Downside Risk, and Societal ImpactThaw Thaw Hnin Yee Aye, Navee Chiadamrong | 528-533 | AbstractPDF |
| 72 | Navigating the Polycrisis: A Systematic Literature Review of Strategic Agility and Organizational Resilience in Times of War and Global InstabilityYuli Kartika Dewi, Dewi Mustikasari Immanuel, Haniruzila Hanifah | 534-544 | AbstractPDF |
| 73 | Navigating the Virtual Frontier: Challenges of Digital Leadership in Enhancing Employee Engagement within Hybrid Work ModelsEduard Zai | 545-548 | AbstractPDF |
| 74 | Optimizing Branding Strategy for Coffee Logistics and Production in Sustainable Indonesian Agropolitan AreasAbd. Syakur, Maniah, Agus Purnomo | 549-558 | AbstractPDF |
| 75 | Optimizing Digital Content Strategy Through Data Driven InsightsDwi Retno Wulandari, Aries Kurniawan, Putra Panji Respati, Tsabita Khwarazmita, Beni Dwi Komara | 559-563 | AbstractPDF |
| 76 | Pay Satisfaction, Work Stress, and Organizational Commitment as Determinants of Turnover Intention at PT. Mayora Indah PersadaMuhammad Akbar Zakkyuddin, Jajuk Suprijati | 564-569 | AbstractPDF |
| 77 | Performance management Systems: Impact on Employee, Motivation, and Organizational Effectiveness: A Literature ReviewKurnia Fitri Sukma Effendy | 570-575 | AbstractPDF |
| 78 | Predictive Service Differentiation as a Marketing Strategy Creating Customer Value and Competitive Positioning in Port ServicesKhidhir Akbar Ghofar, Entis Sutisna, Rina Indrayani, Ramayani Yusuf, Kannisa Adjani | 576-580 | AbstractPDF |
| 79 | Price Perception, Product Appeal, and Uncertainty as Drivers of Perceived Value and Repurchase Intention: Evidence from the Indonesian Blind Box Toys MarketKhalid Furqon Hanif, Nurdin Sobari | 581-585 | AbstractPDF |
| 80 | Psychological Empowerment as a Human Resource Issue in Educational OrganizationsUmi Anugerah Izzati, Olievia Prabandini Mulyana, Ira Khairani Panjaitan, Apriani Paramita Cahyadewi, Deyla Septia Nur Rahmadita, Firizki Annisa Putri | 586-591 | AbstractPDF |
| 81 | Purchase Decision Process and Types of Tourism StrategyNirwana | 592-595 | AbstractPDF |
| 82 | Quiet Quitting in the Workplace: A Systematic Literature Review of Its Causes and ImpactsAnak Agung Diandra Ariviena | 596-602 | AbstractPDF |
| 83 | Religiosity, Attitude, and Ethical Consumption in Counterfeit Fashion Luxury Purchase Intention: Evidence from Muslim Consumers in IndonesiaAmelia Farah Salsabila Efrial, Sri Rahayu Hijrah Hati, Annisa Syafira Efrial | 603-607 | AbstractPDF |
| 84 | Remote Working and Work-Life Balance Among Young Professionals in Indonesia: A Qualitative Exploratory StudyRico Happy Pratama | 608-612 | AbstractPDF |
| 85 | Research Trends on Determining Cost of Production for Strategic Decision-Making: A Bibliometric Analysis of Job Order and Process Costing MethodRanny Fitria Puspitasari, Ludi Wishnu Wardana, Khoirul Ilmiyati | 613-620 | AbstractPDF |
| 86 | Risk Analysis of Goods Accumulation at The Port During The Shipping Process of Wirerod Cargo Using The House Of Risk (HOR) MethodLatof Syeikhur Rabbani | 621-627 | AbstractPDF |
| 87 | Service Quality, Price, and Electronic Word of Mouth as Determinants of Gojek Customer Satisfaction in SurabayaAnnisa Putri Nuryanto, Bambang Raditya Purnomo | 628-633 | AbstractPDF |
| 88 | Social Media Marketing Activities, Destination Image, and Visiting Intention in Rural Tourism Destinations: Insights from Petung Park, IndonesiaNaif Santoso, Andhy Setyawan | 634-637 | AbstractPDF |
| 89 | Strategic Analysis of PT Tempo Scan Pacific Tbk (TSPC)Leony Yuliati Hartawan | 638-642 | AbstractPDF |
| 90 | Strategic Business Decisions in the Digital Lending Ecosystem: Exploring Consumer Sentiments on Merchant-Linked Financial ServicesIra Murwenie, Magnaz Lestira Oktaroza, Wufron, Irfan Rizki Gumilar, Laili Rahmadanti | 643-648 | AbstractPDF |
| 91 | Strategic Human Resource Management in Inclusive Schools: The Synergy of Teacher Competence, Digital Infrastructure, and Policy ImplementationTitin Suwanti, Endang Tri Bawani, Nunuk Hariyati, Mustaji, Gunarti Dwi Lestari, Ima Widiyanah | 649-656 | AbstractPDF |
| 92 | Strategic Role of Human Capital in Realizing Digital Agents in the Current Indonesian Civil Servant LandscapeWinda Wahyu Prasetyaningtyas | 657-660 | AbstractPDF |
| 93 | Swipe to Switch: Understanding Consumer Migration from TikTok Shop to Shopee Using the PPM Framework (Study on TikTok Shop Social Commerce Users in Kuningan Regency)Winda Oktaviani, Ilham Akbar, Wely Hadi Gunawan, Neng Evi Kartika, Ihsan | 661-666 | AbstractPDF |
| 94 | The Application of Safety Stock in Controlling Packing Entry (PE) InventoryNova Juliana Puspitasari, Aries Kurniawan, Putra Panji Respati, Tsabita Khwarazmita, Beni Dwi Komara | 667-670 | AbstractPDF |
| 95 | The Effect of Appointment System Efficiency on Patient Visit Punctuality and Waiting Time at Dentalife Dental ClinicEries Sejahtera, Maya Malinda | 671-677 | AbstractPDF |
| 96 | The Effect of Brand Trust, Brand Image, Self-Brand Congruence, and Customer Experience on Repurchase Intention at Miniso Retail Stores in Mataram CityLalu Agil Syahrial, Emilia Septiani | 678-683 | AbstractPDF |
| 97 | The Effect of Digital Work Competency, Employee Agility, and Reward on Work Innovation and Employee Performance at a Manufacturing CompanySumiati, Nadlir, Siti Mujanah | 684-690 | AbstractPDF |
| 98 | The Effect of Ease of Access, Transaction Speed, and Transaction Security on The Intention To Use QRIS Among Generation Z in Mataram CityHuda Wahyuda Sukardi, Emilia Septiani | 691-697 | AbstractPDF |
| 99 | The Effect of Emotional Consumer Insight on Purchase Intention with Brand Trust and Emotional Attachment as Mediator VariablesAn Riwi Widyastuti, Alice Zellawati, Siska Adinda Prabowo Putri | 698-704 | AbstractPDF |
| 100 | The Effect of Green Marketing and Emotional Value on Repurchase Intention of Lifebuoy (A Study Among Public College Students in Malang City)Rendy Pradana Aditya Kusuma, Lina Budiarti, Baroroh Lestari | 705-711 | AbstractPDF |
| 101 | The Effect Of Interest Rate, Allowance for Impairment Losses, And Credit Risk On Green Finance Interest Income In the Banking Sector 2019-2024 PeriodNabilla Laura Maharani, Bambang, Tri Hanani | 712-717 | AbstractPDF |
| 102 | The Effect of Omnichannel Seamless Experience on Customer Loyalty: The Mediating Role of Customer Engagement in Convenience Store RetailingShintia Faramudhita, Nurdin Sobari | 718-722 | AbstractPDF |
| 103 | The Effect of Relationship Marketing, Service Quality, and Brand Image on Customer Loyalty at BUMDESMA Sidayu Sejahtera lkdNur Hana Anggraini, Dudi Anandya | 723-728 | AbstractPDF |
| 104 | The Effect of Service Quality and Facility on Customer Satisfaction at Depot Tanjung Api MalangAinun Zakia, Fullchis Nurtjahjani, Farida Akbarina | 729-734 | AbstractPDF |
| 105 | The Effectiveness of The Influence of Marketing Media Use on Strawberry Sales Turnover in Pacet, Mojokerto RegencyMega Darmi Novita, Soesanto | 735-742 | AbstractPDF |
| 106 | The Effects of Financial Knowledge, Financial Attitude, And Locus of Control on Personal Financial Management BehaviorAudy Naya Sasmita, Laila Wardani | 743-749 | AbstractPDF |
| 107 | The Impact of Digital Payment Adoption and Working Capital on MSMEs Profitability: Evidence from Kepadangan Village, Tulangan District, Sidoarjo Regency, IndonesiaAdinda Bahar Abrianti, Novita Aurelya Rahmadhani, Lili Itaurrahmah, Dian Fahriani, M. Mustaqim | 750-755 | AbstractPDF |
| 108 | The Impact of Green Financing and SME Credit on Bank Profitability: Panel Evidence from Indonesian BanksWufron, Irfan Rizki Gumilar, Ira Murwenie, Magnaz Lestira Oktaroza, Dandy Danudra Djayapermana | 756-764 | AbstractPDF |
| 109 | The Impact Of Live Shopping, Fear Of Missing Out (FOMO), And Online Reviews On Purchase Intention In Shopee (A Study Among Malaysian University Student)Hamzah Ilham Wahyudi, Farida Akbarina | 765-770 | AbstractPDF |
| 110 | The Impact of Social Factors on e-WOM Behavior: Evidence from Five Asian CountriesJun Kumamoto, Siming Yin | 771-777 | AbstractPDF |
| 111 | The Implications of Hybrid Working on the Practice of Good Corporate Governance: A Case Study in the Service SectorSari Indah Oktanti Sembiring, Kamadie Sumanda Syafis, Lidya Ayuni Putri | 778-783 | AbstractPDF |
| 112 | The Influence of Affiliate Marketing and Fear of Missing Out (FOMO) on The Purchase Decision of Glad2glow Skincare Products on Tiktok ShopSyahdita Marlian Hafid, Musthofa Hadi, Farida Akbarina | 784-788 | AbstractPDF |
| 113 | The Influence of Celebrity Endorsement on Purchase Intention of Unagi KurofuneLavinia Clarissa Sunyoto, Dudi Anandya, Indarini | 789-794 | AbstractPDF |
| 114 | The Influence of Digital Marketing, Customer Experience, and Brand Image on McDonald's Customer Loyalty: The Mediating Role of Customer Engagement (A Study of McDonald's Customers in Surabaya)Ezha Gadis Rekly Arimbi, Tri Andjarwati, Ulfi Pristiana | 795-799 | AbstractPDF |
| 115 | The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in LamonganAnanda Diyah Safitri, Titin Titin, Nurul Badriyah, Luluk Nur Azizah | 800-804 | AbstractPDF |
| 116 | The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in LamonganAnanda Diyah Safitri, Titin, Nurul Badriyah, Luluk Nur Azizah | 805-809 | AbstractPDF |
| 117 | The Influence Of Effort Expectancy And Social Influence On The Intention To Use E-Money Among Students In Kediri CityFaza Nurizza Hafidz, Angga Rizka Lidiawan, Bothy Dewandaru | 810-813 | AbstractPDF |
| 118 | The Influence of Functional Value, Emotional Value, Social Value, and Flow Experience on Player Satisfaction and Affective Online Impulse Buying Tendency, as well as Their Impact on Purchase Intention of Game SkinsAngella Nur Octavia Wibisono, Sri Rahayu Hijrah Hati | 814-818 | AbstractPDF |
| 119 | The Influence of Price and Product Quality on Consumer Purchase Decisions of Es Teler NaraIvanka Salsabil Buitsna Azhari, Nur Laely, Ria Lestari Pangastuti, Mohamad Amin Rosidi | 819-824 | AbstractPDF |
| 120 | The Influence Of Product Placement Characteristics And Audience Attitudinal Factors On Purchase Intention Toward Indonesian Local Brands In Korean DramasNathifa Nuha Ksatu Hisom, Gita Gayatri | 825-830 | AbstractPDF |
| 121 | The Influence of Social Media Marketing and Packaging on Purchase Intention Toward Fore Coffee Among Instagram Users in Malang CityKhofifatul Khusnah, Yosi Afandi, Mohammad Maskan | 831-835 | AbstractPDF |
| 122 | The Phenomenon of Budget Deficits and High SILPA: An Effectiveness Analysis of Regional Budget Management in Local Governments of East JavaAndy Chandra Pramana, Meme Rukmini, Nathasya Aurelia Puspitasari, Novella Eka Pandar Az Zahra | 836-839 | AbstractPDF |
| 123 | The Role of Artificial Intelligence Recommendation Systems in Shaping Impulse Buying Behavior Among TikTok Shop Users in IndonesiaEka Mayastika Sinaga, Fitrianingsih, Rumiris Siahaan | 840-843 | AbstractPDF |
| 124 | The Role of Fear of Missing Out in Mediating the Effect of Digital Financial Literacy on Online Gambling DecisionsAde Rahmawati, Nindi Vaulia Puspita, Priyo Priyantoro, Wahyu Dede Gustiawan | 844-848 | AbstractPDF |
| 125 | The Role of Financial Access, Digital Literacy, and Innovation in Enhancing the Competitiveness of MSMEs in South KalimantanRifqi Amrulloh, Dwi Ardi Wicaksana Putra, Adista Anjar Diany, Muhammad Refa Aria Pratama | 849-862 | AbstractPDF |
| 126 | The Role of Firm Size and Financial Leverage in Enhancing Firm Value: A Systematic Review of Empirical StudiesMarwin Antonius Rejeki Silalahi, Sumiati, Risna Wijayanti, Kusuma Ratnawati | 863-869 | AbstractPDF |
| 127 | The Role of Green Innovation on Firm Value Moderated by Digital Transformation in the Basic Industry and Chemical Sector Listed on the IDXAngga Eka Septian, Miftakul Huda, Naimatullah Naimatullah, Akhmad Fauzi, Yuniningsih Yuniningsih | 870-875 | AbstractPDF |
| 128 | The Role of Pet Owner Influencer on Social Media in Influencing Consumer Engagement, Attitude Toward Ads, and Purchase Intention on Pet Care ProductsCovalent Ion Dargawan, Sri Rahayu Hijrah Hati | 876-881 | AbstractPDF |
| 129 | Three Lines of Défense Model in the Risk Management Process of Higher Education InstitutionsMuhammad Rosiawan, Juliani Dyah Trisnawati | 882-887 | AbstractPDF |
| 130 | TikTok as a Travel Inspiration Engine: A Netnographic Study of Indonesian Tourism ContentJustianus, Kerin Aurellia Riwong, Reinaldo Varrel Wibisono, Erna Andajani | 888-892 | AbstractPDF |
| 131 | Transformational Leadership, Work Engagement, and Employee Adaptability in Higher Education Institutions: The Moderating Role of Digital ReadinessAstriwati Biringkanae, Olivia Devi, Y. Pompeng, Revy Mariska Rupang, Suraya Ika Thamrin | 893-909 | AbstractPDF |
| 132 | Transforming Entrepreneurship Education in Secondary Schools: A Systematic Literature Review of Digital Pedagogy and Character BuildingSuroto, Maya Malinda, Yolla Margaretha | 910-915 | AbstractPDF |
| 133 | Transforming Hotel Services through Digital Kiosks: Customer Acceptance, Customer Experience, and Engagement as Pathways to Competitive AdvantageErminati Pancaningrum, Suraya Ika Thamrin | 916-932 | AbstractPDF |
| 134 | Transforming Koperasi Merah Putih through Governance and Innovation: Strategic Insights from Swiss CooperativesYuniep Mujati Suaidah, Deddy Marciano, Markus Prandini | 933-953 | AbstractPDF |
| 135 | Understanding Consumer Needs in the Digital Era: Digital Technology, Consumer Insight, and Blue Economy ProductivityNoviaty Kresna Darmasetiawan, Andri Rianawati, Juliani Dyah Trisnawati, Andhy Setyawan | 954-958 | AbstractPDF |
| 136 | Unlocking Employee Performance: Work-Life Balance, Quality of Work Life, Job Satisfaction, and Workload in the Public SectorMeiske Claudia, Andrea Yudhistira Mustika, Nasywa Ghaida Salsabila | 959-965 | AbstractPDF |
| 137 | Upskilling and Reskilling Strategies to Build Future-Ready Human Capital in the Era of Digital Transformation and the Industrial Revolution 5.0: A Literature ReviewAmalya Mira Syarif | 966-970 | AbstractPDF |
| 138 | Virtual Influencers in Digital Marketing: A Systematic Review of Trust, Authenticity, Engagement, and Consumer PersuasionGrace Felicia Djayapranata, Andhy Setyawan | 971-977 | AbstractPDF |
| 139 | Web-Based Digitalisation of Front Desk Agents to Support Tourism Services at Urban Camping HostelAdityo Putro Wicaksono, Mohamad Fajarianditya Nugroho | 978-984 | AbstractPDF |
| 140 | What Are Consumers Really Paying For? Explaining Premium Headphone Consumption Among Gen ZTiar Setiawati Habeahan, Andhy Setyawan | 985-989 | AbstractPDF |
| 141 | What Makes Gen-Z Buy Without Thinking? The Impact of Arousal and Pleasure in TikTok Shop Live StreamingYuliana Aldora Payong, Christina Rahardja, Indarini | 990-995 | AbstractPDF |
| 142 | When Flexibility Meets Visibility Bias: Hybrid Work Flexibility and Career Satisfaction among Government Institution StaffMelania, Dewi Putriani Yogosara Lodewijk, Naura Rameyza Fadhillah | 996-1016 | AbstractPDF |
| 143 | When Trust Fails but Image Prevails: UGC, Destination Image, and Tourist Visit Decisions at Santolo Beach, IndonesiaWati Susilawati, Risma Muhamad Ramdani, Husni Muharam, Ahmad Zaini | 1017-1023 | AbstractPDF |
| 144 | Why Do Consumers Buy What They Cannot See? A Conceptual Framework of Impulsive Buying in Blind Box ConsumptionMartino Maldini, Andhy Setyawan | 1024-1027 | AbstractPDF |
| 145 | Workload, Transformational Leadership, and Work Motivation as Determinants of Employee Performance at the Environmental Service of Kaimana RegencyMohamad Rohim Efendi, Sukesi | 1028-1032 | AbstractPDF |
The Influence of Social Media Usage, Electronic Word of Mouth (eWOM), and Incentives on Behavioral Intention and Its Implications for Customer Loyalty Among Radio Broadcasting Audiences in the Digital Marketing Era
Iwan Hermawan, Werner R. Murhadi | 1033–1038 |
Domestic Macroeconomic Fundamentals and External Financial Conditions Affecting the Indonesian Stock Market: An ARDL approach
Hansel Fenglyn Kamirau, Liliana Inggrit Wijaya | 1039–1045 |
Packaging Semiotics and Consumer Brand Responses: Evidence from Indonesia's Specialty Coffee Market
Aditya Rasyad Harjanto, Gita Gayatri | 1046–1051 |
Employee Value Proposition: A Systematic Literature Review of Its Conceptualization, Dimensions, and Outcomes
Faizal Susilo Hadi | 1052–1057 |
Designing an E-Guidebook for Student Orientation in the International Class of the Applied Bachelor's Degree in Marketing Management Study Program at the State Polytechnic of Malang
Nadia Afianti, Rr. Tri Istining Wardani, Becik Gati Anjari | 1058–1062 |