CONSUMER INSIGHT · 9 pages
The Influence of Social Media Marketing on Purchase Intention Mediated by Brand Image A bibliometric and Systematic Review in Scopus
Social Media Marketing · Purchase Intention · Brand Image
Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025)
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CONSUMER INSIGHT · 5 pages
The Role of Beauty Influencers and Online Reviews on Purchase Intention of Makeup Products
Beauty influencer · purchase intention · makeup products
SUSTAINABILITY · 9 pages
The Role of Green Marketing in Driving Circular Economy: A Systematic Literature Review with Bibliometric Insights from Database Scopus
Green Marketing · Circular Economy · Systematic Literature Review
CONSUMER INSIGHT · 6 pages
The Role of Storytelling Marketing and Copywriting on Instagram Somethinc Product that Influences Purchasing Decisions
Storytelling Marketing · Copywriting · Purchasing Decisions