DIGITAL & AI · 14 pages
Cultural Branding, Digital Marketing Engagement, and Consumer Purchase Intention toward Toraja Local Products: The Mediating Role of Brand Trust
Cultural Branding · Digital Marketing Engagement · Brand Trust
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
Papers
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DIGITAL & AI · 7 pages
Design of an E-Guidebook for Teaching and Learning Implementation in International Classes of The Applied Marketing Management Undergraduate Program at The State Polytechnic of Malang (A Study in The Applied Bachelor of Marketing Management at State Polytechnic of Malang)
E-Guidebook · International Class · Teaching Learning Process
DIGITAL & AI · 5 pages
Determinants of AI Distrust Among Students in Innovation Learning
AI Distrust · Data Protection · Functional Distrust
STRATEGY & MANAGEMENT · 6 pages
Development of Risk Assessment and Handling Model With Integration of Multi Criteria Decision Making and House of Risk Multi Actor aat Denso Neo Autokool Surabaya Workshop
Best Worst Method · House of Risk Multi Actor · Multi Criteria Decision Making
DIGITAL & AI · 6 pages
Digital Banking Services and Customer Satisfaction: A Literature Review on Innovation and Service Quality in the Banking Industry
digital banking · customer satisfaction · fintech
DIGITAL & AI · 5 pages
Digital CSR Disclosure, Corporate Ability, and Customer Engagement in Banking E-Payment: The Mediating Role of Dual Trust
Digital CSR disclosure · Corporate ability · Customer engagement
DIGITAL & AI · 7 pages
Digital Innovation in Palm Oil Governance: The Role of K-SMARD in Enhancing Strategic Decision-Making
K-SMARD · Strategic Decision-Making · Palm Oil Governance
DIGITAL & AI · 15 pages
Digital Interaction, Customer Value, and Loyalty in Social Commerce: The Role of Customer Ethnocentrism
social media construct · social commerce construct · customer value
DIGITAL & AI · 5 pages
Digital Marketplace Based Marketing Strategy to Improve MSMEs Competitiveness
Digital Marketing · Marketplace · MSMEs
SUSTAINABILITY · 5 pages
Discrete Tourist Emotions and Recommend Intention
Discrete emotions · tourist satisfaction · destination image
DIGITAL & AI · 5 pages
Does Social Media Marketing Matter, Or Is It Just Digital Noise? Insight from Arifah Jaya SME
Social Media Marketing · SMEs · Digital Marketing
STRATEGY & MANAGEMENT · 5 pages
Downstreaming Policy and Supply Chain Optimization in Indonesia’s Palm Oil Industry
downstreaming · operations management · supply chain optimization