STRATEGY & MANAGEMENT · 5 pages
Strategic Analysis of PT Tempo Scan Pacific Tbk (TSPC)
SWOT Analysis · Strategic Management · PT Tempo Scan Pasific (TSPC)
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
Papers
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DIGITAL & AI · 6 pages
Strategic Business Decisions in the Digital Lending Ecosystem: Exploring Consumer Sentiments on Merchant-Linked Financial Services
Digital lending · Financial Technology · Merchant Ecosystem
CONSUMER INSIGHT · 6 pages
Swipe to Switch: Understanding Consumer Migration from TikTok Shop to Shopee Using the PPM Framework (Study on TikTok Shop Social Commerce Users in Kuningan Regency)
Push Factors · Pull Factors · Mooring Factors
CONSUMER INSIGHT · 6 pages
The Effect of Brand Trust, Brand Image, Self-Brand Congruence, and Customer Experience on Repurchase Intention at Miniso Retail Stores in Mataram City
Brand Trust · Brand Image · Self-Brand Congruity
CONSUMER INSIGHT · 7 pages
The Effect of Emotional Consumer Insight on Purchase Intention with Brand Trust and Emotional Attachment as Mediator Variables
Emotional Consumer Insight · Brand Trust · Emotional Attachment
SUSTAINABILITY · 7 pages
The Effect of Green Marketing and Emotional Value on Repurchase Intention of Lifebuoy (A Study Among Public College Students in Malang City)
Green marketing · Emotional value · Repurchase intention
CONSUMER INSIGHT · 8 pages
The Effectiveness of The Influence of Marketing Media Use on Strawberry Sales Turnover in Pacet, Mojokerto Regency
Strawberry · Marketing · Turnover
CONSUMER INSIGHT · 6 pages
The Impact Of Live Shopping, Fear Of Missing Out (FOMO), And Online Reviews On Purchase Intention In Shopee (A Study Among Malaysian University Student)
Shopee Live Shopping · Fear of Missing Out · Online Reviews
STRATEGY & MANAGEMENT · 7 pages
The Impact of Social Factors on e-WOM Behavior: Evidence from Five Asian Countries
electronic word-of-mouth (e-WOM) · online community · cross-national comparison
CONSUMER INSIGHT · 5 pages
The Influence of Affiliate Marketing and Fear of Missing Out (FOMO) on The Purchase Decision of Glad2glow Skincare Products on Tiktok Shop
Affiliate Marketing · Fear of Missing Out (FoMO) · Purchase Decision
CONSUMER INSIGHT · 5 pages
The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in Lamongan
discount promotion · live selling engagement · consumer reviews
CONSUMER INSIGHT · 5 pages
The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in Lamongan
discount promotion · live selling engagement · consumer reviews