DIGITAL & AI · 7 pages
Virtual Influencers in Digital Marketing: A Systematic Review of Trust, Authenticity, Engagement, and Consumer Persuasion
virtual influencers · digital marketing · trust
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
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SUSTAINABILITY · 7 pages
Web-Based Digitalisation of Front Desk Agents to Support Tourism Services at Urban Camping Hostel
Digitalization · Front Desk Agent · Web Application
CONSUMER INSIGHT · 5 pages
What Are Consumers Really Paying For? Explaining Premium Headphone Consumption Among Gen Z
Need for Uniqueness · Generation Z · Brand Attachment