SUSTAINABILITY · 6 pages
Analyzing Sustainable Marketing Management Strategies: The Role of Service Quality and Brand Image in Enhancing Customer Loyalty in Traditional Onde-Onde Franchise Businesses
service quality · brand image · consumer loyalty
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
Papers
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SUSTAINABILITY · 6 pages
Beyond Green Banking: Mapping the Intellectual Structure of Sustainable Finance Adoption Research
Consumer Adoption · ESG · Green Banking
CONSUMER INSIGHT · 16 pages
Brand Matters, But So Does Style: Analysis of Fashion-Oriented Sports Footwear Purchase Decisions Among Consumers
brand image · rice · product design
DIGITAL & AI · 10 pages
Building Passenger Loyalty in National Flag Airlines: A Marketing Perspective from Garuda Indonesia and Iberia Airlines Spain
Airline Brand Storytelling · Digital Customer Experience · Brand Trust
CONSUMER INSIGHT · 11 pages
Cash Flow Performance, Profitability, and Stock Return Persistence: Evidence from Indonesian Consumer and Agricultural Firms Using System GMM
Stock Return Persistence · Cash Flow per Share · Net Profit Margin
CONSUMER INSIGHT · 11 pages
Consumer Psychology Mechanisms In Gimmick Marketing: A Systematic Literature Review on Their Impact on Purchase Decisions
Gimmick Marketing · Consumer Psychology · Purchase Decision
DIGITAL & AI · 14 pages
Cultural Branding, Digital Marketing Engagement, and Consumer Purchase Intention toward Toraja Local Products: The Mediating Role of Brand Trust
Cultural Branding · Digital Marketing Engagement · Brand Trust
DIGITAL & AI · 5 pages
Digital CSR Disclosure, Corporate Ability, and Customer Engagement in Banking E-Payment: The Mediating Role of Dual Trust
Digital CSR disclosure · Corporate ability · Customer engagement
DIGITAL & AI · 15 pages
Digital Interaction, Customer Value, and Loyalty in Social Commerce: The Role of Customer Ethnocentrism
social media construct · social commerce construct · customer value
DIGITAL & AI · 5 pages
Digital Marketplace Based Marketing Strategy to Improve MSMEs Competitiveness
Digital Marketing · Marketplace · MSMEs
DIGITAL & AI · 5 pages
Exploration of Consumer Behavior towards Digital Marketing Strategies in Strengthening Brand Strategy A Study on Amanda Mart Consumers
Consumer Behavior · Digital Marketing · Brand Strategy
DIGITAL & AI · 11 pages
Financial Literacy, Digital Financial Inclusion, and Investment Decision Making among Young Consumers: Evidence from Eastern Indonesia
Cultural Branding · Digital Marketing Engagement · Brand Trust