Navigating the Blue Ocean: Telkom Indonesia's Strategy for Smart Agriculture in the Digital Era

Abstract

This paper presents a strategic analysis of Telkom Indonesia (TLKM) within the Smart Agriculture landscape, emphasizing its competitive advantage and potential challenges in Indonesia's digital farming market. TLKM demonstrates strong positioning in the Competitive Profile Matrix (CPM) through key components such as local weather prediction platforms, digital agricultural markets, agricultural education, and financial strength. Leveraging these strengths, TLKM aims to carve out a Blue Ocean strategy in the digital agriculture sector, utilizing its network, technology, and market understanding to explore untapped market spaces. However, challenges such as fierce competition, technological advancements, and barriers to farmer adoption must be addressed. Mitigation strategies encompass differentiation, ongoing research and development, comprehensive training programs, meticulous market analysis for global expansion, and prudent financial management. Implementation of these strategies is crucial to minimizing risks and ensuring the sustainability and adaptability of TLKM's Smart Agriculture strategy.