Elevating Aquaculture in the East Java Region Through Innovation Strategies Using the Tows Matrix Approach

Andri Rianawati, Noviaty Kresna Darmasetiawan, Faizal Susilo Hadi, Lucan Feliciano D'surya, Bagas Andrihastama Bakhriansyah

This research investigates innovation strategies for aquaculture in East Java, employing SWOT analysis and the TOWS matrix. While East Java is among the three most significant contributors to Indonesia�s aquaculture, ensuring its sustainability highly depends on a precise strategy based on environmental conditions. This research uses a qualitative method with data collection techniques involving in-depth interviews with informants of 7 experts from various backgrounds. The findings reveal East Java's strengths in community cohesion and adaptability towards limitations, but weaknesses stem from one-time cycle businesses due to limited capital and low domestic consumption rates. Some opportunities still arise, such as the high demand and capability of East Java�s fisheries exports and government-backed programs called �Gemarikan�. However, vulnerabilities, including susceptibility to weather, water, budget fluctuations, and subpar business practices, can still threaten aquaculturists. As a result, using the TOWS Matrix revealed several innovation strategies for East Java: enhancing aquaculture literacy and knowledge transfer, community-based improvements, and collaborative bottom-up coordination.

2024/06/15

Aquaculture, East Java Region, SWOT Analysis, TOWS Matrix

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87

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

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