The Effect of Attitude toward Behavior, Subjective Norm, Perceived Behavior Control on Entrepreneurial Intention Students of Surabaya University

Imam Munara Fauzi, J.L.Eko Nugroho

This research aims to determine the influence of Attitude Toward Behavior, Subjective Norm, and Perceived Behavioral Control on the Entrepreneurial Intention of University of Surabaya students who are still active students. This quantitative research uses purposive sampling as a sampling technique and uses an interval level with a Likert scale. All indicators in the questionnaire in this study have been tested for validity and reliability. This research obtained a total of 114 respondents and hypothesis testing in this research was carried out using multiple linear regression. The SPSS 25 for Windows application is used to process data with regression analysis. The findings in this study show that the attitude toward behavior variable has a positive effect on the entrepreneurial intention variable and the subjective norm and perceived behavioral control variables do not have a positive effect on the entrepreneurial intention (EI) variable.

2024/06/15

Attitude Toward Behaviour, Subjective Norm Perceived Behavioural, Entrepreneurial Intention

143

147

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

21