The Effect of Attitude toward Behavior, Subjective Norm, Perceived Behavior Control on Entrepreneurial Intention Students of Surabaya University

Dublin Core

Title

The Effect of Attitude toward Behavior, Subjective Norm, Perceived Behavior Control on Entrepreneurial Intention Students of Surabaya University

Creator

Imam Munara Fauzi, J.L.Eko Nugroho

Proceedings Item Type Metadata

meta_title

The Effect of Attitude toward Behavior, Subjective Norm, Perceived Behavior Control on Entrepreneurial Intention Students of Surabaya University

Abstract/Description

This research aims to determine the influence of Attitude Toward Behavior, Subjective Norm, and Perceived Behavioral Control on the Entrepreneurial Intention of University of Surabaya students who are still active students. This quantitative research uses purposive sampling as a sampling technique and uses an interval level with a Likert scale. All indicators in the questionnaire in this study have been tested for validity and reliability. This research obtained a total of 114 respondents and hypothesis testing in this research was carried out using multiple linear regression. The SPSS 25 for Windows application is used to process data with regression analysis. The findings in this study show that the attitude toward behavior variable has a positive effect on the entrepreneurial intention variable and the subjective norm and perceived behavioral control variables do not have a positive effect on the entrepreneurial intention (EI) variable.

publication_date

2024/06/15

pdf_url

https://insyma.org/proceedings/files/original/articles/26_JL%20Eko%20Nugroho%20edit.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/192

keywords

Attitude Toward Behaviour, Subjective Norm Perceived Behavioural, Entrepreneurial Intention

firstpage

143

lastpage

147

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

21

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Imam Munara Fauzi

Author #2

J.L.Eko Nugroho

no article

192

Files

26_JL%20Eko%20Nugroho%20edit.pdf

Citation

Imam Munara Fauzi, J.L.Eko Nugroho, “The Effect of Attitude toward Behavior, Subjective Norm, Perceived Behavior Control on Entrepreneurial Intention Students of Surabaya University,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/192.

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