Development of the Potential of Lasiana Beach Tourism as Sustainable Tourism in Kupang City

Veronika Yuliani Meo Dole, Maria HN Astri, Emiliana M. Lawalu, Adrianus Ketmoen, ME.Perseveranda

This study aims to find out the general description of Lasiana Beach tourism objects and to find out the strategy for developing Lasiana Beach as sustainable tourism in Kupang City. This type of research used is qualitative. Sources of data used are primary data and secondary data using observation, interviews, and documentation techniques. Informants in this research are the Head of the Tourism Destinations and Creative Economy Division of East Nusa Tenggara Province, visitors to tourist attractions and traders. The data analysis technique in this study is a qualitative descriptive analysis technique and uses SWOT analysis to determine Strengths (view of the sunset, clear sea water, calm waves, thick palm trees, strategic location), Weaknesses (lack of children's playgrounds, lack of facilities and infrastructure support, no accompanying attractions, narrow entrances), Opportunities (increased number of tourists, promotions through online media, local community support) and Threats (decreased environmental support due to tourists paying less attention to cleanliness and sustainability of beaches, threats of natural disasters, various another tourist attraction). The results of this study show that Lasiana Beach is located in Lasiana Village, Kelapa Lima District, Kupang City, East Nusa Tenggara Province. This beach has attractive natural potential to be developed as a superior tourist attraction, has very beautiful natural scenery with the characteristics of white sand beaches, calm waves, beautiful sunset panoramas, and shady trees on the coast which are the main attraction for tourists and development strategies.carried out to realize Lasiana Beach as a tourist destination in a sustainable manner need to improve infrastructure, add facilities and infrastructure, promote and empower local communities.

2024/06/15

Tourism Development, Sustainable Develpment,SWOT

166

171

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

21