The Influence of Service Quality and Promotion on Tourist Motivation to Visit

Abstract

This study aims to determine and analyze partially and simultaneously the effect of service quality (X1) promotion (X2) on tourist motivation (Y) at Masaingi Beach. This type of research is quantitative descriptive research. The population of this study are tourists who have visited beach tourist destinations. A sampling of 34 respondents using an accidental sampling method. The data analysis method in this study uses descriptive statistics. The results showed that service quality and promotion simultaneously influenced tourist motivation.