The Influence of Service Quality and Promotion on Tourist Motivation to Visit
Dublin Core
Title
The Influence of Service Quality and Promotion on Tourist Motivation to Visit
Creator
Nurasyimah Usman, Farid
Proceedings Item Type Metadata
meta_title
The Influence of Service Quality and Promotion on Tourist Motivation to Visit
Abstract/Description
This study aims to determine and analyze partially and simultaneously the effect of service quality (X1) promotion (X2) on tourist motivation (Y) at Masaingi Beach. This type of research is quantitative descriptive research. The population of this study are tourists who have visited beach tourist destinations. A sampling of 34 respondents using an accidental sampling method. The data analysis method in this study uses descriptive statistics. The results showed that service quality and promotion simultaneously influenced tourist motivation.
publication_date
2024/06/15
pdf_url
https://insyma.org/proceedings/files/original/articles/38_Nurasyimah%20Usman.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/204
keywords
Service Quality, Promotion, Tourist Motivation, Tourist
firstpage
214
lastpage
219
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
21
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
204
Files
Citation
Nurasyimah Usman, Farid, “The Influence of Service Quality and Promotion on Tourist Motivation to Visit,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/204.