The Effect of Service Quality and Travel attributes on The Visitor Decision Through Tourist Satisfaction

Abstract

This study aims to determine how much service quality influences local tourist visiting decisions, with tourist satisfaction as a mediating variable at Taipa Beach. This type of research is quantitative, with the data collection method of distributing questionnaires through Google Forms. The sampling technique uses probability sampling. The population in this study is unknown, so using accidental techniques, the number of samples used is 67 respondents. The data analysis method used is Structural Equation Modeling (SEM) using Smart-PLS. The results of this study indicate that the service quality variable does not affect visitor decisions. Tourist attribute variables significantly affect visitor decisions, and service quality variables and tourist attributes indirectly through tourist satisfaction affect visitor decisions.