The Influence of Tourist Safety and Tourist Enviromental Awareness on Tourist Visiting Decision through Sustainable Tourism

Abstract

This study aims to determine how much influence Tourist safety, tourist environmental awareness, Tourist financial behavior, and tourist characteristics have on tourist visiting decisions with sustainable tourism as a mediating variable at Matantimali Paragliding Destination. This research is quantitative, with data collection methods such as distributing questionnaires via Google Forms and observation. The sampling technique uses probability sampling. The population in this study is unknown, so using accidental techniques, the number of samples used is 51 respondents. The data analysis method used is path analysis using Smart PLS. Tourist Safety directly affects visitor decisions, and Tourist Environmental Awareness has no direct effect on visitor decisions. Tourist Safety variables indirectly have no significant effect on visiting decisions through sustainable tourism, and Environmental Awareness indirectly through sustainable tourism has a significant effect on visitor decisions.