The Influence of Food Image, Electronic Word of Mouth on Tourist Purchasing Decision at Lalampa Toboli Parigi Culinary Tourism
Dublin Core
Title
The Influence of Food Image, Electronic Word of Mouth on Tourist Purchasing Decision at Lalampa Toboli Parigi Culinary Tourism
Creator
Sri Rahayu Ramadhani, Wiri Wirastuti
Proceedings Item Type Metadata
meta_title
The Influence of Food Image, Electronic Word of Mouth on Tourist Purchasing Decision at Lalampa Toboli Parigi Culinary Tourism
Abstract/Description
This study examines whether food image and electronic word of mouth (eWOM) affect on tourists' purchasing decisions. The research model was analyzed from 53 respondents who had tasted lalampa in Parigi, Central Sulawesi, Indonesia. The research sample was determined based on the accidental sampling technique. A quantitative approach was used as the data analysis method. Data were analyzed using multiple regression analysis (MRA) and descriptive statistic analysis. The results showed that food image but not significantly and electronic word of mouth (e-WOM) significantly influenced tourists' purchasing decisions. Satisfaction level and repurchase intention had the most innfluence on purchase decision, followed by connection with local culture and source experience.
publication_date
2024/06/15
pdf_url
https://insyma.org/proceedings/files/original/articles/48_Sri%20rahayu.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/214
keywords
Food Image, eWOM, Tourist Purchasing Decision, Lalampa
firstpage
275
lastpage
280
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
21
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
214
Files
Citation
Sri Rahayu Ramadhani, Wiri Wirastuti, “The Influence of Food Image, Electronic Word of Mouth on Tourist Purchasing Decision at Lalampa Toboli Parigi Culinary Tourism,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/214.