Travel Costs and Tourist Satisfaction on Tourist Loyalty in Culinary Tourism

Abstract

This study explores the culinary tourism of Lalampa Toboli in Palu, Central Sulawesi, with a focus on the relationship between Travel Cost, Tourist Satisfaction, and Tourist Loyalty. The primary objectives of this study are to introduce Lalampa Toboli as a culinary tourism attraction and to analyze its impact on Tourist Satisfaction and Loyalty. The study presents data on the travel costs of tourists to Palu to enjoy Lalampa Toboli, their level of Satisfaction with the dish and the Culinary Tourism experience, and their level of Loyalty to return to Palu and enjoy Lalampa Toboli. The study uses a quantitative approach with descriptive statistical methods, with a sample of 53 respondents drawn using Accidental Sampling. The results showed that Travel Cost and Tourist Satisfaction can influence the dependent variable, namely Tourist Loyalty, reaching 66.9%.