Consumer Behavior of Generation Z in E-Wallet Usage: As A Result of Hedonistic Lifestyle?
Dublin Core
Title
Consumer Behavior of Generation Z in E-Wallet Usage: As A Result of Hedonistic Lifestyle?
Creator
Agung Kusuma Wijaya, Rr. Iramani
Proceedings Item Type Metadata
meta_title
Consumer Behavior of Generation Z in E-Wallet Usage: As A Result of Hedonistic Lifestyle?
Abstract/Description
This research aims to analyze the influence of financial literacy, gender, and hedonic lifestyle on the consumptive behavior of generation z in surabaya in use of e-wallets. This research uses quantitative research methods with sampling using purposive sampling techniques. The sample processed was 141 respondents who had used e-wallets. analysis technique using partial least squares with structural equation modeling (PLS-SEM). The research results show that financial literacy has a significant negative effect on consumptive behavior, while gender has no effect on consumptive behavior, and hedonic lifestyle has a significant positive effect on consumptive behavior. The implications of this research are for related parties, such as the government, especially in the education sector, to strengthen financial literacy education, especially for generation Z in Surabaya. Increasing financial literacy can help reduce unplanned consumer behavior. Research on gender, at least in the context of e-wallets in Surabaya, can be concluded that gender differences are not the main factor in determining the level of consumer behavior. However, relevant parties still need to monitor these developments and perhaps strengthen efforts for gender equality in e-wallet access and use. This research indicates the need for a careful approach to the promotion of consumer lifestyles in e-wallet marketing campaigns. Relevant parties, including e-wallet companies, may consider more thoughtful strategies to encourage responsible use.
publication_date
2024/06/15
pdf_url
https://insyma.org/proceedings/files/original/articles/65_Agung%20Kusuma%20Wijaya%20.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/231
keywords
consumptive behavior, financial literacy, gender, hedonic lifestyle, z generation
firstpage
379
lastpage
383
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
21
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
231
Files
Citation
Agung Kusuma Wijaya, Rr. Iramani, “Consumer Behavior of Generation Z in E-Wallet Usage: As A Result of Hedonistic Lifestyle?,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/231.