Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration

Assoc. Prof. Phan Thi Hong-Xuan, MA. Vo Minh-Truc, Mai Hai Binh

In the era of globalization, tourism has become an important economic sector, contributing to the economic development of many countries around the world. Vietnam, with its abundant tourism potential, is gradually asserting its position on the world tourism map. However, in order to attract foreign tourists and enhance tourism advertising activities, Vietnam can learn from the advertising experiences of Thailand. This article, using a literature review, observation, and participation method, will analyze the development and success of Thailand's tourism industry, including advertising, and provide some important lessons that Vietnam can apply in the context of international economic integration.

2024/06/15

Thailand tourism, tourism advertising, tourism culture

431

436

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

21