Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration

Dublin Core

Title

Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration

Creator

Assoc. Prof. Phan Thi Hong-Xuan, MA. Vo Minh-Truc, Mai Hai Binh

Proceedings Item Type Metadata

meta_title

Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration

Abstract/Description

In the era of globalization, tourism has become an important economic sector, contributing to the economic development of many countries around the world. Vietnam, with its abundant tourism potential, is gradually asserting its position on the world tourism map. However, in order to attract foreign tourists and enhance tourism advertising activities, Vietnam can learn from the advertising experiences of Thailand. This article, using a literature review, observation, and participation method, will analyze the development and success of Thailand's tourism industry, including advertising, and provide some important lessons that Vietnam can apply in the context of international economic integration.

publication_date

2024/06/15

pdf_url

https://insyma.org/proceedings/files/original/articles/74_Xuan%20Hong%20Thi%20Phan%20T.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/240

keywords

Thailand tourism, tourism advertising, tourism culture

firstpage

431

lastpage

436

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

21

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Assoc. Prof. Phan Thi Hong-Xuan

Author #2

MA. Vo Minh-Truc

Author #3

Mai Hai Binh

no article

240

Files

74_Xuan%20Hong%20Thi%20Phan%20T.pdf

Citation

Assoc. Prof. Phan Thi Hong-Xuan, MA. Vo Minh-Truc, Mai Hai Binh, “Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/240.

Output Formats