Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration
Dublin Core
Title
Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration
Creator
Assoc. Prof. Phan Thi Hong-Xuan, MA. Vo Minh-Truc, Mai Hai Binh
Proceedings Item Type Metadata
meta_title
Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration
Abstract/Description
In the era of globalization, tourism has become an important economic sector, contributing to the economic development of many countries around the world. Vietnam, with its abundant tourism potential, is gradually asserting its position on the world tourism map. However, in order to attract foreign tourists and enhance tourism advertising activities, Vietnam can learn from the advertising experiences of Thailand. This article, using a literature review, observation, and participation method, will analyze the development and success of Thailand's tourism industry, including advertising, and provide some important lessons that Vietnam can apply in the context of international economic integration.
publication_date
2024/06/15
pdf_url
https://insyma.org/proceedings/files/original/articles/74_Xuan%20Hong%20Thi%20Phan%20T.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/240
keywords
Thailand tourism, tourism advertising, tourism culture
firstpage
431
lastpage
436
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
21
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
240
Files
Citation
Assoc. Prof. Phan Thi Hong-Xuan, MA. Vo Minh-Truc, Mai Hai Binh, “Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration,” Proceedings of the International Symposium on Management (INSYMA), accessed July 22, 2025, https://insyma.org/proceedings/items/show/240.