Portrait of Pricing Determination as an Instrument for Realizing Sustainable Tourism in Indonesia

Abstract

This research aims to elucidate the overview of price determination as an implementation instrument of sustainable tourism in Indonesia. Stemming from the trend of sustainable tourism and pricing being one of the crucial instruments in tourism management, it requires appropriate pricing methods to align with the objectives of the tourism sector. The method used in this research is qualitative descriptive with a literature study approach. The findings of the research indicate that there are several components and approaches that can be applied in price determination to make it accurate and influential in the sustainability of the tourism sector. Additionally, dynamic pricing can be considered as an option to support sustainable tourism with three aspects encompassing economic, social, and environmental factors.