The Dynamics of QRIS Usage Decision in Banjarmasin Investigating the Mediating Role of Trust between Perceived Usefulness and Perceived Ease of Use

Firda Rizqika Fitria, Muhammad Dairobi, Hastin Umi Anisah

This study explores the pivotal role of trust in mediating the impact of perceived usefulness and ease of use on the adoption of QRIS (Quick Response Code Indonesian Standard) among the residents of Banjarmasin. Employing a purposive sampling method, the research gathered data from 353 QRIS users, predominantly women, across various districts and demographic backgrounds. The results of this research showed that both perceived usefulness and perceived ease of use strongly influence trust, which in turn significantly affects the usage decision. These findings were confirmed through robust t-statistics and p-values of 0.000, indicating a direct and mediated impact of these factors on QRIS adoption. The research corroborates similar studies, emphasizing the necessity of enhancing system usability and trust to foster higher adoption rates. This study provides crucial insights for stakeholders aiming to optimize QRIS as a widely accepted payment platform in Banjarmasin, highlighting the importance of focusing on user-centric design and trust enhancement to drive technological adoption and usage.

2024/06/15

Perceived Usefulness, Perceived Ease of Use, Trust, Usage Decision, QRIS

507

512

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

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