The Effect of TikTok Content, Tourist Attraction and Online Customer Review on Interest in Visiting Nusantara Tourist on Telawas Beach of Central Lombok
Dublin Core
Creator
Dwi Ayu Aprilia, Lalu Muhamad Furkan
Proceedings Item Type Metadata
Abstract/Description
Telawas Beach in Central Lombok, West Nusa Tenggara, Indonesia, is a hidden tourist destination near Kuta Beach, called a hidden paradise. However, lack of exposure hinders its potency. Managers need to develop and maintain these destinations. The Tourism Unit must design an effective marketing strategy. This research is quantitative, using primary data through questionnaires. The population is domestic tourists or TikTok users who have watched content from @ninaaprni, a sample of 48 people. Analysis using PLS 4.0. The results show that TikTok content, tourist attractions and online reviews have a significant influence on the interest of domestic tourists to visit.
publication_date
2024/06/15
keywords
Tiktok content, tourist attraction, online customer review, interested in visiting
firstpage
528
lastpage
532
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
Volume
21
Files
Citation
Dwi Ayu Aprilia, Lalu Muhamad Furkan, “The Effect of TikTok Content, Tourist Attraction and Online Customer Review on Interest in Visiting Nusantara Tourist on Telawas Beach of Central Lombok,” Proceedings of the International Symposium on Management (INSYMA), accessed September 16, 2024, https://insyma.org/proceedings/items/show/258.