Sustainable Tourism Transformation: Unveiling the Power of ESG Implementation in Enhancing Investor Attraction

Abstract

Lately, there has been a significant increase in the number of investors considering environmental and social issues of companies in their investment decisions. This research aims to provide an overview and understanding of the strengths of implementing ESG in enhancing investor attractiveness within the scope of the tourism industry. This study utilizes qualitative research methods with a literature review approach or literature research from various references related to the researched issues. The research findings indicate that the implementation of ESG can enhance investor attractiveness to invest in the tourism industry that implements ESG well in its operational activities.