Tourism Business Model Formulation Based on Spiritual Enrichment with Business Canvas Model (Dhamma Visata Model in Central Java)

Steffi Steffi, Boedi Hartadi Kuslina

Tourism has long been a main sector in global economy as well as for Indonesia. Aside from Bali as the most famous tourists' destination, Central Java has well-known with its cultural heritage and enchanting its natural beauty, as well as for its religions and spiritual traditions. Central Java offers a great potential for spiritually immersive tourism experiences. The objective of this article is to formulate tourism strategy for Central Java area in spiritual enrichment based which can explored more in the area. This article applied business model canvas (BMC) framework to formulate the strategy. Data were explored through secondary sources such as articles, publications and government sites. And, data were analysed to find the pattern and preferences of the stakeholders. The result revealed that there are market segments for spiritual based tourism for Central Java with value proposition to give spiritual richness and personal recovery and transformation experience through Javanese Buddhism wisdom and blend of Central Java cultural heritage. In supporting the business model, tourism ecosystem such as local governments, religious institutions, local communities, tours operators, hotels and accommodations, transportation providers, and even cross-sector partners such as technology companies for booking platforms and digital promotion should work together and integrated to gain effective and efficient result.

2024/06/15

Spiritual based tourism, Business Model Canvas, Tourism ecosystem

600

604

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

21