The Influence of Digital Literacy and Digital Culture on the Digital Divide at Health Laboratory Company in West Java

Rendy Adhitya, Lina Anatan

In enhancing company performance and customer needs, health laboratory companies continue to undergo digital transformation in line with technological advancements. However, in its implementation, there is a digital divide that hinders the progress of digital transformation in the company. This research aims to examine the influence of digital literacy and digital culture on the digital divide. The sample in this study consisted of 82 employees from one health laboratory company in Bandung. Purposive sampling methods were applied to Generation X and Y. Data was processed using SEM-PLS techniques, and the results showed that there is an influence of digital literacy on the digital divide, digital literacy on digital culture, and digital culture on the digital divide. The findings of this research are beneficial for other companies undergoing digital transformation to enhance digital literacy and digital culture within their organizations.

2024/06/15

Digital Literacy, Digital Culture, Digital Divide

611

618

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

21