Outdoor Real Estate Advertising in Thu Duc City: An Overview And Policy Suggestions In The Context Of Asean Integration
Dublin Core
Creator
Xuan Phan Thi Hong, Duong Doan Diep Thuy
Proceedings Item Type Metadata
Abstract/Description
In recent times, the real estate industry in Ho Chi Minh City has experienced significant development, which has created an increasing demand for real estate advertising. In the context of ASEAN integration, applying targeted and effective outdoor real estate advertising strategies becomes an important factor. This article will present the current status of outdoor real estate advertising in Ho Chi Minh City (through a survey of billboards in Thu Duc City); Refer to some methods of management, planning, and design of outdoor advertising boards in ASEAN countries regarding real estate; From there, we propose several policies that can be applied to improve advertising effectiveness in the real estate industry in Thu Duc city, Ho Chi Minh City shortly.
publication_date
2024/06/15
keywords
Real estate advertising, outdoor advertising, ASEAN experience, Thu Duc City
firstpage
630
lastpage
636
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
Volume
21
Files
Citation
Xuan Phan Thi Hong, Duong Doan Diep Thuy, “Outdoor Real Estate Advertising in Thu Duc City: An Overview And Policy Suggestions In The Context Of Asean Integration,” Proceedings of the International Symposium on Management (INSYMA), accessed September 16, 2024, https://insyma.org/proceedings/items/show/276.