Outdoor Real Estate Advertising in Thu Duc City: An Overview And Policy Suggestions In The Context Of Asean Integration

Dublin Core

Title

Outdoor Real Estate Advertising in Thu Duc City: An Overview And Policy Suggestions In The Context Of Asean Integration

Creator

Xuan Phan Thi Hong, Duong Doan Diep Thuy

Proceedings Item Type Metadata

meta_title

Outdoor Real Estate Advertising in Thu Duc City: An Overview And Policy Suggestions In The Context Of Asean Integration

Abstract/Description

In recent times, the real estate industry in Ho Chi Minh City has experienced significant development, which has created an increasing demand for real estate advertising. In the context of ASEAN integration, applying targeted and effective outdoor real estate advertising strategies becomes an important factor. This article will present the current status of outdoor real estate advertising in Ho Chi Minh City (through a survey of billboards in Thu Duc City); Refer to some methods of management, planning, and design of outdoor advertising boards in ASEAN countries regarding real estate; From there, we propose several policies that can be applied to improve advertising effectiveness in the real estate industry in Thu Duc city, Ho Chi Minh City shortly.

publication_date

2024/06/15

pdf_url

https://insyma.org/proceedings/files/original/articles/110_Xuan%20Phan%20Thi%20Hong.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/276

keywords

Real estate advertising, outdoor advertising, ASEAN experience, Thu Duc City

firstpage

630

lastpage

636

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

21

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Xuan Phan Thi Hong

Author #2

Duong Doan Diep Thuy

no article

276

Files

110_Xuan%20Phan%20Thi%20Hong.pdf

Citation

Xuan Phan Thi Hong, Duong Doan Diep Thuy, “Outdoor Real Estate Advertising in Thu Duc City: An Overview And Policy Suggestions In The Context Of Asean Integration,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/276.

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