The Influence of Shopping Lifestyle and Materialism on Impulse Buying in Shopee Marketplace Consumers in South Surabaya
Dublin Core
Creator
Bram Pratista Kusuma, Evianah
Proceedings Item Type Metadata
Abstract/Description
The purpose of this study is to determine the influence of Shopping Lifestyle and materialism on impulse purchases on the Shopee Marketplace in South Surabaya. Independent variables in written studies such as Shopping Lifestyle and materialism traits and the result taken into account were impulse purchases. The target audience is Masyaratkan who are 18 years old and over shopee users who live in the south Surabaya area. In this study, purposive sampling procedures combined with non-probability sampling methods were used in determining samples. 67 respondents were sampled. Questionnaires are used in collecting data. Descriptive analysis and multiple linear regression analysis are defined as the analysis techniques used. Reviewing in the study, there are 2 factors that significantly affect impultive purchases on the Shopee Marketplace, namely Shopping Lifestyle and materialism. Shopping Lifestyle has a significant influence on impulse purchases. Then materialism also exerts a significant influence on impulse buying.
publication_date
2024/06/15
keywords
Shopping Lifestyle, Materialism, Impulse Buying
firstpage
637
lastpage
640
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
Volume
21
Files
Citation
Bram Pratista Kusuma, Evianah, “The Influence of Shopping Lifestyle and Materialism on Impulse Buying in Shopee Marketplace Consumers in South Surabaya,” Proceedings of the International Symposium on Management (INSYMA), accessed September 16, 2024, https://insyma.org/proceedings/items/show/277.