The Influence of Shopping Lifestyle and Materialism on Impulse Buying in Shopee Marketplace Consumers in South Surabaya

Dublin Core

Title

The Influence of Shopping Lifestyle and Materialism on Impulse Buying in Shopee Marketplace Consumers in South Surabaya

Creator

Bram Pratista Kusuma, Evianah

Proceedings Item Type Metadata

meta_title

The Influence of Shopping Lifestyle and Materialism on Impulse Buying in Shopee Marketplace Consumers in South Surabaya

Abstract/Description

The purpose of this study is to determine the influence of Shopping Lifestyle and materialism on impulse purchases on the Shopee Marketplace in South Surabaya. Independent variables in written studies such as Shopping Lifestyle and materialism traits and the result taken into account were impulse purchases. The target audience is Masyaratkan who are 18 years old and over shopee users who live in the south Surabaya area. In this study, purposive sampling procedures combined with non-probability sampling methods were used in determining samples. 67 respondents were sampled. Questionnaires are used in collecting data. Descriptive analysis and multiple linear regression analysis are defined as the analysis techniques used. Reviewing in the study, there are 2 factors that significantly affect impultive purchases on the Shopee Marketplace, namely Shopping Lifestyle and materialism. Shopping Lifestyle has a significant influence on impulse purchases. Then materialism also exerts a significant influence on impulse buying.

publication_date

2024/06/15

pdf_url

https://insyma.org/proceedings/files/original/articles/111_Bram%20Pratista%20Kusuma.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/277

keywords

Shopping Lifestyle, Materialism, Impulse Buying

firstpage

637

lastpage

640

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

21

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Bram Pratista Kusuma

Author #2

Evianah

no article

277

Files

111_Bram%20Pratista%20Kusuma.pdf

Citation

Bram Pratista Kusuma, Evianah, “The Influence of Shopping Lifestyle and Materialism on Impulse Buying in Shopee Marketplace Consumers in South Surabaya,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/277.

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