Open Innovation in Hospitality and Tourism: Optimizing Accounting for Creative Financial Management

Iman Supriadi, Kusuma Adi Rahardjo, Wulandari Harjanti

This research aims to analyse the role of accounting and financial management in supporting open innovation in the hospitality and tourism industry. This research uses a qualitative case study approach with a literature review as a desk study. This approach was chosen to deepen the understanding of the implementation of innovation strategies in the hospitality industry. Holistic integration of accounting and financial management plays a crucial role in improving the company's customer experience, operational efficiency, and competitive advantage. This research provides insights into how the optimisation of accounting and financial management can strengthen open innovation and provides recommendations for future research to explore further the impact of innovation strategy on a company's competitive advantage.

2024/06/15

Open Innovation, Accounting, Financial Management, Hospitality Industry

653

659

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

21