Cultural Tourism: Potential, Uniqueness and Attraction

Novita Rifaul Kirom, Dian Rokhmawati, Limgiani

Tourists have a variety of attractions to choose from, including natural, cultural, and artificial tourism. Indonesia, with its diverse cultures, customs, beliefs, seasons, and tribes, offers a wide range of tourist attractions, attracting many visitors. Cultural factors play a significant role in attracting tourists, stemming from the inheritance of ancestors and developed by their descendants. To attract tourists through culture, there must be a strategy to preserve the existing cultural heritage and maintain a competitive perspective. Malang is a city with numerous tourist attractions, including cultural tourism. One of the notable sites is the Patirtaan Ngawonggo Site located in Nanasan village, Tajinan District, Malang regency. This holy bath, known to residents since 1970 as Reca (Arca), also features a patirtaan. The rich history and cultural significance of this site make it a compelling destination for tourists. This writing employs a qualitative approach, where qualitative writing seeks to elucidate phenomena in depth through comprehensive data collection. This writing adopts a descriptive style, with the research aiming to generate a systematic, factual, and precise depiction of the characteristics and facts about a specific population or object. Ngawonggo is a sacred bathing or patrician site left over from ancient Mataram during the golden age of Mpu Sindok or the Medang Kamulan kingdom. At this site, there are four clusters which include reliefs of the embodiment of gods and goddesses, ponds and meandering reliefs, cliffs with meandering reliefs, and reliefs of natural supporting creatures universe or gana.

2024/06/15

Cultural Tourism: Potential, Uniqueness And Attraction

710

713

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

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