Understanding the Dynamics of Dietary Restaurant Popularity: Insights from Data Mining in East Java Restaurants
Dublin Core
Title
Understanding the Dynamics of Dietary Restaurant Popularity: Insights from Data Mining in East Java Restaurants
Creator
Muhammad Izharuddin, Meirza Cahya Lestyorini
Proceedings Item Type Metadata
meta_title
Understanding the Dynamics of Dietary Restaurant Popularity: Insights from Data Mining in East Java Restaurants
Abstract/Description
In recent years, there has been a noticeable surge in public interest in maintaining healthy lifestyles. This trend reflects broader shifts towards health-oriented dietary choices, including the preference for plant-based foods. This study investigates the popularity of dietary restaurants by employing data mining techniques and multiple regression analysis. Through systematic data collection and analysis, it identifies key factors shaping consumer behavior, including the presence of dietary options, pricing perceptions, and online reviews. Results indicate that dietary options significantly impact restaurant popularity, attracting a diverse customer base. However, the perception of higher prices for dietary options poses a potential barrier to consumer adoption. Furthermore, online reviews play a crucial role in shaping restaurant reputations, with enduring effects on consumer behavior. This research contributes to our understanding of consumer behavior in the context of dietary preferences, offering practical implications for enhancing the popularity and success of dietary restaurants in an evolving market landscape.
publication_date
2024/06/15
pdf_url
https://insyma.org/proceedings/files/original/articles/126_Muhammad%20izharuddin.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/292
keywords
Popularity, Dietary, Data Mining, Restaurant
firstpage
720
lastpage
724
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
21
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
292
Files
Citation
Muhammad Izharuddin, Meirza Cahya Lestyorini, “Understanding the Dynamics of Dietary Restaurant Popularity: Insights from Data Mining in East Java Restaurants,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/292.