Understanding the Dynamics of Dietary Restaurant Popularity: Insights from Data Mining in East Java Restaurants

Muhammad Izharuddin, Meirza Cahya Lestyorini

In recent years, there has been a noticeable surge in public interest in maintaining healthy lifestyles. This trend reflects broader shifts towards health-oriented dietary choices, including the preference for plant-based foods. This study investigates the popularity of dietary restaurants by employing data mining techniques and multiple regression analysis. Through systematic data collection and analysis, it identifies key factors shaping consumer behavior, including the presence of dietary options, pricing perceptions, and online reviews. Results indicate that dietary options significantly impact restaurant popularity, attracting a diverse customer base. However, the perception of higher prices for dietary options poses a potential barrier to consumer adoption. Furthermore, online reviews play a crucial role in shaping restaurant reputations, with enduring effects on consumer behavior. This research contributes to our understanding of consumer behavior in the context of dietary preferences, offering practical implications for enhancing the popularity and success of dietary restaurants in an evolving market landscape.

2024/06/15

Popularity, Dietary, Data Mining, Restaurant

720

724

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

21