The Effect of Country of Origin and Online Customer Review on Purchase Decision of Uniqlo Products in Mataram City
Dublin Core
Title
The Effect of Country of Origin and Online Customer Review on Purchase Decision of Uniqlo Products in Mataram City
Creator
Muhammad Shaghiar Maulana, Dwi Putra Buana Sakti
Proceedings Item Type Metadata
meta_title
The Effect of Country of Origin and Online Customer Review on Purchase Decision of Uniqlo Products in Mataram City
Abstract/Description
This study aims to determine the effects of country of origin and online costumer review, on purchase decision in Uniqlo products. The type of research used was descriptive quantitative with causal associative nature. The population in this study were consumers who have previously purchased Uniqlo products. The number of samples taken was 100 people. The sampling technique used in this research was purposive sampling technique. The data were collected through an online survey and analyzed using multiple linear regression analysis through the SPSS version 25 program. The results showed that country of origin and online costumer review have a positive and significant influence on purchase decision.
publication_date
2024/06/15
pdf_url
https://insyma.org/proceedings/files/original/articles/130_Muhammad%20Shaghiar%20Maulana.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/296
keywords
Country of Origin, Online Costumer Review, Purchase Decision
firstpage
738
lastpage
742
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
21
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
296
Files
Citation
Muhammad Shaghiar Maulana, Dwi Putra Buana Sakti, “The Effect of Country of Origin and Online Customer Review on Purchase Decision of Uniqlo Products in Mataram City,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/296.