The Influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City

I Gede Pidran Eka Putra, Dwi Putra Buana Sakti

This research aims to analyze the influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City. The data collection method uses a questionnaire. Population of 100 respondents with a sample of 100. The analysis method uses multiple linear regression analysis using the Statistical Package for The Social Sciences (SPSS) tool. The results of the research show that first, Green Product has a positive and significant effect on Purchasing Decision. Second, Green Advertising has a positive and significant effect on Purchasing Decision. Third, Health Consciousness has a positive and significant effect on Purchasing Decision. The research results can be used as a basis for improving Green Product, Green Advertising, and Health Consciousness in deciding to purchase Ades brand bottled drinking Water (AMDK) Products in Mataram City

2024/06/15

Green Product, Green Advertising, Health Consciousness, Purchasing Decision

743

746

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

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