The Influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City
Dublin Core
Title
The Influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City
Creator
I Gede Pidran Eka Putra, Dwi Putra Buana Sakti
Proceedings Item Type Metadata
meta_title
The Influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City
Abstract/Description
This research aims to analyze the influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City. The data collection method uses a questionnaire. Population of 100 respondents with a sample of 100. The analysis method uses multiple linear regression analysis using the Statistical Package for The Social Sciences (SPSS) tool. The results of the research show that first, Green Product has a positive and significant effect on Purchasing Decision. Second, Green Advertising has a positive and significant effect on Purchasing Decision. Third, Health Consciousness has a positive and significant effect on Purchasing Decision. The research results can be used as a basis for improving Green Product, Green Advertising, and Health Consciousness in deciding to purchase Ades brand bottled drinking Water (AMDK) Products in Mataram City
publication_date
2024/06/15
pdf_url
https://insyma.org/proceedings/files/original/articles/131_I%20Gede%20Pidran%20Eka%20Putra.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/297
keywords
Green Product, Green Advertising, Health Consciousness, Purchasing Decision
firstpage
743
lastpage
746
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
21
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
297
Files
Citation
I Gede Pidran Eka Putra, Dwi Putra Buana Sakti, “The Influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City,” Proceedings of the International Symposium on Management (INSYMA), accessed October 31, 2025, https://insyma.org/proceedings/items/show/297.