The Effect of Product Quality Dimensions on Customer Loyalty for Skincare Products The Originote By Using Customer Satisfaction as A Mediating Variable (Study on Students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya)
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Creator
Fika Risqi Wulandari, Matheous Tamonsang
Proceedings Item Type Metadata
Abstract/Description
This study analyzes and reexamines the influence of product quality dimensions as an effort to increase customer loyalty from the originate skincare products by setting customer satisfaction variables as mediation variables. This research is a quantitative research, where data that can be calculated or measured directly in the form of numbers, dimensional values with data sources from questionnaires filled out by respondents based on a predetermined sample of 96 respondents, namely students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya. Data analysis techniques used are instrument tests with validity tests, reliability tests, classical assumption tests, Normality Tests, Multicollinearity Tests, Heteroscedasticity Tests and Multiple Linear Regression Analysis and conducting hypothesis testing.
publication_date
2024/06/15
keywords
product quality, customer loyalty customer satisfaction
firstpage
769
lastpage
774
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
Volume
21
Files
Citation
Fika Risqi Wulandari, Matheous Tamonsang, “The Effect of Product Quality Dimensions on Customer Loyalty for Skincare Products The Originote By Using Customer Satisfaction as A Mediating Variable (Study on Students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya),” Proceedings of the International Symposium on Management (INSYMA), accessed September 16, 2024, https://insyma.org/proceedings/items/show/303.