The Role of Digital Marketing and Service Quality on Visiting Decisions for Tourism Development in VUCA Era

Fathor AS, Laurentin Carolin Tiara, Chinta Aulia Puja Lista Kumala,
Ahmad Ryan Maulana, and Firman Ariefiansyah

The Role of Digital Marketing and Service Quality on Visiting Decisions for Tourism Development in VUCA Era

Digital marketing is one of the factors that play an important role in the smooth running of the tourism business in an era of uncertainty that is often called the VUCA Era. The presence of digital marketing supported by good service quality will increase the decision to visit the tourists for tourism development. Therefore, tourism business managers need to pay close attention to the influence and role of digital marketing and service quality in order to increase the number of visitors in order to compete with competitors and survive in this era of uncertainty (VUCA era).

2024/6/15

Digital Marketing, Service Quality,Visiting Decisionas, Touriam Development, VUCA Era.

791

797

3047-857X

Proceedings of The International Symposium on Management

Fakultas Bisnis dan Ekonomika, Universitas Surabaya