Introduction of Rice Bran Skin Toner in Indonesia
Dublin Core
Title
Introduction of Rice Bran Skin Toner in Indonesia
Creator
Jun Kumamoto, Tomoya Furumichi, Ryuki Munakata, Moka Sakurai, Ryuki Shimizu, Yuna Someya, Tomoshiro Takeda, Shota Tanaka, Kenta Yanai
Publisher
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
Proceedings Item Type Metadata
Title
Introduction of Rice Bran Skin Toner in Indonesia
meta_title
Introduction of Rice Bran Skin Toner in Indonesia
Abstract/Description
Known as a component of chicken feed in Indonesia, rice bran has been recognized as a residue of rice processing and as a subject that has no value as a consumer product. However, Japanese traditional pickles using rice bran have been highlighting its nutritious values and recent physiological studies are proving its benefits as a skincare product. Along with a cascade of K-pop culture popularity, rice bran can be leveraged into skincare toner to penetrate the Indonesian cosmetic market. According to such backgrounds, the Generation Z segment is a main target of rice bran skin toner. The product will be branded as a made in Japan with a relatively low price and sold at convenient retail outlets using SNS-oriented ads and sales promotions. Challenges lie in how to alter the consumer image of rice bran from chicken feed to casual cosmetics for youth. Effective marketing promotions should mention repeatedly that rice bran skin toner is a fashionable and sustainable brand from Japan contributing to the universal surge in SDGs.
publication_date
2024/6/15
keywords
Rice Bran, Whitening Effect, Cognitive Bias
firstpage
791
lastpage
794
issn
3047-857X
conference
Proceedings of The International Symposium on Management
Volume
21
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
Citation
Jun Kumamoto, Tomoya Furumichi, Ryuki Munakata, Moka Sakurai, Ryuki Shimizu, Yuna Someya, Tomoshiro Takeda, Shota Tanaka, Kenta Yanai, “Introduction of Rice Bran Skin Toner in Indonesia,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/310.