Introduction of Rice Bran Skin Toner in Indonesia

Dublin Core

Title

Introduction of Rice Bran Skin Toner in Indonesia

Creator

Jun Kumamoto, Tomoya Furumichi, Ryuki Munakata, Moka Sakurai, Ryuki Shimizu, Yuna Someya, Tomoshiro Takeda, Shota Tanaka, Kenta Yanai

Publisher

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Proceedings Item Type Metadata

Title

Introduction of Rice Bran Skin Toner in Indonesia

meta_title

Introduction of Rice Bran Skin Toner in Indonesia

Abstract/Description

Known as a component of chicken feed in Indonesia, rice bran has been recognized as a residue of rice processing and as a subject that has no value as a consumer product. However, Japanese traditional pickles using rice bran have been highlighting its nutritious values and recent physiological studies are proving its benefits as a skincare product. Along with a cascade of K-pop culture popularity, rice bran can be leveraged into skincare toner to penetrate the Indonesian cosmetic market. According to such backgrounds, the Generation Z segment is a main target of rice bran skin toner. The product will be branded as a made in Japan with a relatively low price and sold at convenient retail outlets using SNS-oriented ads and sales promotions. Challenges lie in how to alter the consumer image of rice bran from chicken feed to casual cosmetics for youth. Effective marketing promotions should mention repeatedly that rice bran skin toner is a fashionable and sustainable brand from Japan contributing to the universal surge in SDGs.

publication_date

2024/6/15

keywords

Rice Bran, Whitening Effect, Cognitive Bias

firstpage

791

lastpage

794

issn

3047-857X

conference

Proceedings of The International Symposium on Management

Volume

21

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Jun Kumamoto
Tomoya Furumichi
Ryuki Munakata
Moka Sakurai
Ryuki Shimizu
Yuna Someya
Tomoshiro Takeda
Shota Tanaka
Kenta Yanai

Files

TOGAKU for INSYMA21 edit.pdf

Citation

Jun Kumamoto, Tomoya Furumichi, Ryuki Munakata, Moka Sakurai, Ryuki Shimizu, Yuna Someya, Tomoshiro Takeda, Shota Tanaka, Kenta Yanai, “Introduction of Rice Bran Skin Toner in Indonesia,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/310.

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