Adoption of ChatGPT for Travel Information: Exploring Innovation, Trust, and Word of Mouth among Gen Z
Dublin Core
Title
Adoption of ChatGPT for Travel Information: Exploring Innovation, Trust, and Word of Mouth among Gen Z
Creator
Prita Ayu Kusumawardhany, Denis Fidita Karya
Proceedings Item Type Metadata
meta_title
Adoption of ChatGPT for Travel Information: Exploring Innovation, Trust, and Word of Mouth among Gen Z
Abstract/Description
The rapid development of digital technology has significantly transformed how individuals search for information, including travel destination information. This study aims to examine the influence of ChatGPT's innovation characteristics and perceived trustworthiness on affective response and word of mouth (WOM) among Generation Z users in Surabaya, Indonesia. Using a quantitative approach, data were collected from 100 respondents through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that ChatGPT’s innovation characteristics positively influence both affective response and perceived trustworthiness. Affective response significantly impacts WOM, highlighting the critical role of emotional engagement in promoting user recommendations. However, perceived trustworthiness does not directly affect WOM, indicating that trust alone is insufficient to drive users to recommend ChatGPT without strong emotional involvement. This study expand research on AI adoption in the tourism sector and provides practical insights for AI developers and tourism marketers targeting Generation Z users.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Prita_Ayu_Kusumawardhany.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/316
keywords
ChatGPT, Innovation Characteristics, Perceived Trustworthiness, Affective Response, Word of Mouth, Generation Z, Tourism Information Search, AI Adoption.
firstpage
29
lastpage
34
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
5
Files
Citation
Prita Ayu Kusumawardhany, Denis Fidita Karya, “Adoption of ChatGPT for Travel Information: Exploring Innovation, Trust, and Word of Mouth among Gen Z,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/316.