AI Reuse Intention: A Study of Finance Students in Hochiminh University of Banking
Dublin Core
Title
AI Reuse Intention: A Study of Finance Students in Hochiminh University of Banking
Creator
Nguyen Manh Toan, Tran Duc Thuc
Proceedings Item Type Metadata
meta_title
AI Reuse Intention: A Study of Finance Students in Hochiminh University of Banking
Abstract/Description
This study investigates the factors influencing students' intention to continue using AI chatbots at Ho Chi Minh University of Banking (HUB). Drawing on the UTAUT2 model, the research examines the effects of Perceived Ease of Use, Perceived Usefulness, Social Influence, Hedonic Motivation, Habit, Functional Congruence, and Perceived Vulnerability on Behavioral Intention. Data was collected from 248 students who had previously used AI chatbots. The analysis reveals that Perceived Usefulness is the strongest predictor of continued use intention, followed by Hedonic Motivation and Habit. Social Influence does not significantly impact intention. The findings provide valuable insights for educational institutions and financial organizations in developing strategies to promote AI adoption among future professionals in the banking and finance sector.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Toan_Nguyen_Manh.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/318
keywords
Chatbot AI, ChatGPT, UTAUT2 Model, Behavioural Intention, Student, HUB
firstpage
45
lastpage
51
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
7
Files
Citation
Nguyen Manh Toan, Tran Duc Thuc, “AI Reuse Intention: A Study of Finance Students in Hochiminh University of Banking,” Proceedings of the International Symposium on Management (INSYMA), accessed July 26, 2025, https://insyma.org/proceedings/items/show/318.