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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 52-56

AI-Based Strategy in Building Competitive Advantage and Sustainability of Blue Economy Industry in North Sulawesi

  1. Noviaty K. Darmasetiawan
  2. Andri Rianawati
  3. Faizal S. Hadi
  4. Juliani D. Trisnawati
  5. Edmund Nathaniel
  6. Dessy A. Christy
Volume 22 · 2025 Pages 52-56 e-ISSN 3047-857X English

Abstract

North Sulawesi is one of Indonesia's strategic regions that has great potential in the blue economy sector, especially in fisheries, marine tourism, and marine energy. However, the challenges of sustainability and global competitiveness demand an innovative approach. This article examines the role of artificial intelligence (AI) as a strategy to strengthen the competitiveness and sustainability of the blue economy sector in North Sulawesi. Through a literature study approach and contextual analysis, it was found that AI is able to support efficient marine resource management, increase the productivity of the marine sector, and encourage digital transformation in the blue economy ecosystem.

Keywords

  • Artificial Intelligence
  • Blue Economy
  • Competitive Advantage
  • Sustainability

Citation

Noviaty K. Darmasetiawan, Andri Rianawati, Faizal S. Hadi, Juliani D. Trisnawati, Edmund Nathaniel, Dessy A. Christy. (2025). AI-Based Strategy in Building Competitive Advantage and Sustainability of Blue Economy Industry in North Sulawesi. Proceedings of the International Symposium on Management, 22, 52-56.

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