AI-Based Strategy in Building Competitive Advantage and Sustainability of Blue Economy Industry in North Sulawesi

Dublin Core

Title

AI-Based Strategy in Building Competitive Advantage and Sustainability of Blue Economy Industry in North Sulawesi

Creator

Noviaty K. Darmasetiawan, Andri Rianawati, Faizal S. Hadi, Juliani D. Trisnawati, Edmund Nathaniel , Dessy A. Christy

Proceedings Item Type Metadata

meta_title

AI-Based Strategy in Building Competitive Advantage and Sustainability of Blue Economy Industry in North Sulawesi

Abstract/Description

North Sulawesi is one of Indonesia's strategic regions that has great potential in the blue economy sector, especially in fisheries, marine tourism, and marine energy. However, the challenges of sustainability and global competitiveness demand an innovative approach. This article examines the role of artificial intelligence (AI) as a strategy to strengthen the competitiveness and sustainability of the blue economy sector in North Sulawesi. Through a literature study approach and contextual analysis, it was found that AI is able to support efficient marine resource management, increase the productivity of the marine sector, and encourage digital transformation in the blue economy ecosystem.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Noviaty_Kresna_Darmasetiawan.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/319

keywords

Artificial Intelligence, Blue Economy, Competitive Advantage, Sustainability

firstpage

52

lastpage

56

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Noviaty K. Darmasetiawan

Author #2

Andri Rianawati

Author #3

Faizal S. Hadi

Author #4

Juliani D. Trisnawati

Author #5

Edmund Nathaniel

Author #6

Dessy A. Christy

no article

8

authors

Noviaty K. Darmasetiawan, Andri Rianawati, Faizal S. Hadi, Juliani D. Trisnawati, Edmund Nathaniel, Dessy A. Christy

Files

Noviaty_Kresna_Darmasetiawan.pdf

Citation

Noviaty K. Darmasetiawan, Andri Rianawati, Faizal S. Hadi, Juliani D. Trisnawati, Edmund Nathaniel , Dessy A. Christy, “AI-Based Strategy in Building Competitive Advantage and Sustainability of Blue Economy Industry in North Sulawesi,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/319.

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