An Integrated Conceptual Model of Technological and Psychological Influencing Continuance Usage Intention in Online Course Platforms

Abstract

Online course platforms have become essential in addressing the growing demand for accessible education, particularly in developing countries such as Indonesia. However, sustaining user engagement beyond initial adoption remains a significant challenge. This conceptual study proposes an integrated model to examine the factors influencing Continuance Usage Intention (CUI) in online learning environments. The model synthesizes two prominent theoretical frameworks: the Expectation-Confirmation Model (ECM) and the Technology Acceptance Model (TAM). It identifies Perceived Usefulness (PU) and Perceived Enjoyment (PE) as key antecedents, with Attitude (AT) serving as a mediating variable that links these constructs to users’ continued usage behavior. By incorporating both technological and psychological dimensions, the model addresses existing gaps in literature and offers a holistic understanding of post-adoption behavior. The study contributes theoretically by enriching the discourse on user retention and practically by providing strategic insights for educators, platform developers, and policymakers aiming to foster sustained engagement.