An Integrated Conceptual Model of Technological and Psychological Influencing Continuance Usage Intention in Online Course Platforms
Dublin Core
Title
An Integrated Conceptual Model of Technological and Psychological Influencing Continuance Usage Intention in Online Course Platforms
Creator
Fauziah, Nurul Hidayatinnisa, Ayu Febriyanti Puspitasari, Sanita Dhakirah
Proceedings Item Type Metadata
meta_title
An Integrated Conceptual Model of Technological and Psychological Influencing Continuance Usage Intention in Online Course Platforms
Abstract/Description
Online course platforms have become essential in addressing the growing demand for accessible education, particularly in developing countries such as Indonesia. However, sustaining user engagement beyond initial adoption remains a significant challenge. This conceptual study proposes an integrated model to examine the factors influencing Continuance Usage Intention (CUI) in online learning environments. The model synthesizes two prominent theoretical frameworks: the Expectation-Confirmation Model (ECM) and the Technology Acceptance Model (TAM). It identifies Perceived Usefulness (PU) and Perceived Enjoyment (PE) as key antecedents, with Attitude (AT) serving as a mediating variable that links these constructs to users’ continued usage behavior. By incorporating both technological and psychological dimensions, the model addresses existing gaps in literature and offers a holistic understanding of post-adoption behavior. The study contributes theoretically by enriching the discourse on user retention and practically by providing strategic insights for educators, platform developers, and policymakers aiming to foster sustained engagement.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Fauziah_Fauziah.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/321
keywords
Expectation-Confirmation Model (ECM), Technology Acceptance Model (TAM), Perceived Usefulness (PU), Perceived Enjoyment (PE), Attitude (AT), Continuance Usage Intention (CUI), Online Course Platforms.
firstpage
63
lastpage
68
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
10
Files
Citation
Fauziah, Nurul Hidayatinnisa, Ayu Febriyanti Puspitasari, Sanita Dhakirah, “An Integrated Conceptual Model of Technological and Psychological Influencing Continuance Usage Intention in Online Course Platforms,” Proceedings of the International Symposium on Management (INSYMA), accessed July 27, 2025, https://insyma.org/proceedings/items/show/321.