Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District

Dublin Core

Title

Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District

Creator

Susi Krisjuliyanti, Mariana Rachmawati

Proceedings Item Type Metadata

meta_title

Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District

Abstract/Description

Tourist destinations, coffee shops, and cafes are now popular among people today. Many people spend time in these places, not only to relax or rest, they also often make this place a place to do college assignments, or office work. Therefore, as a cafe or coffee shop entrepreneur, we need to make the most of this situation, such as providing the best service for customers, so that they feel happy and satisfied to enjoy their time longer. Our business must also have a strategic location, spacious, and easy to find by visitors. The study aims to obtain an overview of the development prospects for the business location of Jembatan Merah Café or Kelam Coffee House in Sintang Regency, West Kalimantan Province. This research uses qualitative methods, eith the object of research on Jembatan Merah Cafe in Sintang Regency. This research focuses on case studies that are happening, with primary data sources, namely interviews with Nana as the owner and manager. In addition primary data, this research also uses secondary data obtained through books, jaournals and articels that support this research. The results of this study state that Location Strategy has a positive effect on the development of Jembatan Merah Cafe. So that to increase consumer interest and increase competitiveness, Jembatan Merah Cafe must further develop its marketing strategy, especially in terms of location development and promotional activities for new locations.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Susi Krisjuliyanti Mariana Rachmawati.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/324

keywords

Caffee Shop, Development, Location strategy

firstpage

81

lastpage

84

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Susi Krisjuliyanti

Author #2

Mariana Rachmawati

no article

13

authors

Susi Krisjuliyanti, Mariana Rachmawati

Files

Susi Krisjuliyanti Mariana Rachmawati.pdf

Citation

Susi Krisjuliyanti, Mariana Rachmawati, “Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/324.

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