Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District
Dublin Core
Title
Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District
Creator
Susi Krisjuliyanti, Mariana Rachmawati
Proceedings Item Type Metadata
meta_title
Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District
Abstract/Description
Tourist destinations, coffee shops, and cafes are now popular among people today. Many people spend time in these places, not only to relax or rest, they also often make this place a place to do college assignments, or office work. Therefore, as a cafe or coffee shop entrepreneur, we need to make the most of this situation, such as providing the best service for customers, so that they feel happy and satisfied to enjoy their time longer. Our business must also have a strategic location, spacious, and easy to find by visitors. The study aims to obtain an overview of the development prospects for the business location of Jembatan Merah Café or Kelam Coffee House in Sintang Regency, West Kalimantan Province. This research uses qualitative methods, eith the object of research on Jembatan Merah Cafe in Sintang Regency. This research focuses on case studies that are happening, with primary data sources, namely interviews with Nana as the owner and manager. In addition primary data, this research also uses secondary data obtained through books, jaournals and articels that support this research. The results of this study state that Location Strategy has a positive effect on the development of Jembatan Merah Cafe. So that to increase consumer interest and increase competitiveness, Jembatan Merah Cafe must further develop its marketing strategy, especially in terms of location development and promotional activities for new locations.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Susi Krisjuliyanti Mariana Rachmawati.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/324
keywords
Caffee Shop, Development, Location strategy
firstpage
81
lastpage
84
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
13
Files
Citation
Susi Krisjuliyanti, Mariana Rachmawati, “Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District,” Proceedings of the International Symposium on Management (INSYMA), accessed July 27, 2025, https://insyma.org/proceedings/items/show/324.