Be Careful! Loneliness can be a Reason to Impulsive Purchase in Livestreaming E-Commerce

Dublin Core

Title

Be Careful! Loneliness can be a Reason to Impulsive Purchase in Livestreaming E-Commerce

Creator

Andhy Setyawan, Grace Felicia Djayapranata

Proceedings Item Type Metadata

meta_title

Be Careful! Loneliness can be a Reason to Impulsive Purchase in Livestreaming E-Commerce

Abstract/Description

Rapid technological developments have made consumers increasingly seek convenience and practicality in shopping. The emergence of the COVID-19 pandemic has accelerated the transition of consumer behavior from offline shopping to online shopping due to social distancing policies. The prolonged implementation of social distancing policies has undoubtedly impacted consumer psychology. Many consumers feel lonely and have become accustomed to avoiding direct social interaction, leading them to socialize more through social media. Social media, through its content, can make consumers more impulsive. Previous studies have not extensively discussed the phenomenon of online shopping, particularly from the perspective of consumers who experience loneliness and social avoidance. This study uses 166 respondent using self-administered survey. Specifically, this study analyzes the influence of factors such as loneliness and real-life social avoidance on consumer online shopping behavior. The method used is a survey with a purposive sampling approach to obtain relevant respondents. The results of this study are expected to contribute to understanding consumer behavior in the digital age and serve as a foundation for businesses on design more effective market...

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Grace_Djayapranata.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/333

keywords

Loneliness, Impulsive Purchase, Livestreaming E-Commerce, Social Avoidance

firstpage

129

lastpage

132

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Andhy Setyawan

Author #2

Grace Felicia Djayapranata

no article

22

authors

Andhy Setyawan, Grace Felicia Djayapranata

Files

Grace_Djayapranata.pdf

Citation

Andhy Setyawan, Grace Felicia Djayapranata, “Be Careful! Loneliness can be a Reason to Impulsive Purchase in Livestreaming E-Commerce,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/333.

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