Community Engagement: A Key Driver in Developing Religious Educational Tourism

Abstract

“Kampoeng Qur’an” is one of the religious tourism destinations in Malang City that offers many types of Qur’an learning. Qur'an learning is carried out in 3 large mosques, 15 Qur’an Houses and 13 TPQs with a total of 70 classes. This research aims to analyze how Islamic brand image, facility, government power and community engagement affect the development of religious tourism destination. The sample of this research is 100 communities in Kampoeng Qur’an Wijaya Kusuma. Data analysis uses the regression methods. The result shows : 1) Islamic brand image shows a significant influence on the development of religious tourism destination; 2) facilities show no significant influence on the development of religious tourism destination; 3) Government power shows a significant positive influence on the development of religious tourism destination, 4) Community engagement shows a significant positive influence on the development of religious tourism destination. Community Engagement shows the greatest contribution among other variables to the development of tourism destinations in Kampoeng Qur'an Wijaya Kusuma. The community i...