Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant
Dublin Core
Title
Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant
Creator
Felix Nicholas Susanto, Christina Rahardja, Andhy Setyawan
Proceedings Item Type Metadata
meta_title
Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant
Abstract/Description
This study investigates how CSR perception influences purchase intention, price fairness, and satisfaction among McDonald’s consumers in East Java, using SEM analysis on 180 respondents.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Christina_Rahardja.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/343
keywords
Corporate Social Responsibility, Purchase Intention, Price Fairness, Satisfaction
firstpage
186
lastpage
192
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
32
Citation
Felix Nicholas Susanto, Christina Rahardja, Andhy Setyawan, “Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/343.