Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant

Dublin Core

Title

Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant

Creator

Felix Nicholas Susanto, Christina Rahardja, Andhy Setyawan

Proceedings Item Type Metadata

meta_title

Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant

Abstract/Description

This study investigates how CSR perception influences purchase intention, price fairness, and satisfaction among McDonald’s consumers in East Java, using SEM analysis on 180 respondents.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Christina_Rahardja.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/343

keywords

Corporate Social Responsibility, Purchase Intention, Price Fairness, Satisfaction

firstpage

186

lastpage

192

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Felix Nicholas Susanto

Author #2

Christina Rahardja

Author #3

Andhy Setyawan

no article

32

authors

Felix Nicholas Susanto, Christina Rahardja, Andhy Setyawan

Files

Christina_Rahardja.pdf

Citation

Felix Nicholas Susanto, Christina Rahardja, Andhy Setyawan, “Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant,” Proceedings of the International Symposium on Management (INSYMA), accessed October 31, 2025, https://insyma.org/proceedings/items/show/343.

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