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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 211-215

Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung

  1. Dorothy Rouly Haratua Pandjaitan
  2. Nairobi
  3. Neli Aida
  4. Nurul Husna
  5. Sari Indah Oktanti Sembiring
Volume 22 · 2025 Pages 211-215 e-ISSN 3047-857X English

Abstract

This community service program enhanced the digital marketing skills of fishermen in Pulau Pasaran, Lampung, improving their ability to promote and sell local anchovy products through participatory training and mentoring.

Keywords

  • digital transformation
  • digital marketing
  • community empowerment
  • Pulau Pasaran

Citation

Dorothy Rouly Haratua Pandjaitan, Nairobi, Neli Aida, Nurul Husna, Sari Indah Oktanti Sembiring. (2025). Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung. Proceedings of the International Symposium on Management, 22, 211-215.

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