Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung

Dublin Core

Title

Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung

Creator

Dorothy Rouly Haratua Pandjaitan, Nairobi, Neli Aida, Nurul Husna, Sari Indah Oktanti Sembiring

Proceedings Item Type Metadata

Title

Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung

meta_title

Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung

Abstract/Description

This community service program enhanced the digital marketing skills of fishermen in Pulau Pasaran, Lampung, improving their ability to promote and sell local anchovy products through participatory training and mentoring.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Dorothy_Rouly_Haratua_Pandjaitan.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/347

keywords

digital transformation, digital marketing, community empowerment, Pulau Pasaran

firstpage

211

lastpage

215

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Dorothy Rouly Haratua Pandjaitan

Author #2

Nairobi

Author #3

Neli Aida

Author #4

Nurul Husna

Author #5

Sari Indah Oktanti Sembiring

no article

36

authors

Dorothy Rouly Haratua Pandjaitan, Nairobi, Neli Aida, Nurul Husna, Sari Indah Oktanti Sembiring

Files

Dorothy_Rouly_Haratua_Pandjaitan.pdf

Citation

Dorothy Rouly Haratua Pandjaitan, Nairobi, Neli Aida, Nurul Husna, Sari Indah Oktanti Sembiring, “Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/347.

Output Formats