Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung
Dublin Core
Title
Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung
Creator
Dorothy Rouly Haratua Pandjaitan, Nairobi, Neli Aida, Nurul Husna, Sari Indah Oktanti Sembiring
Proceedings Item Type Metadata
Title
Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung
meta_title
Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung
Abstract/Description
This community service program enhanced the digital marketing skills of fishermen in Pulau Pasaran, Lampung, improving their ability to promote and sell local anchovy products through participatory training and mentoring.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Dorothy_Rouly_Haratua_Pandjaitan.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/347
keywords
digital transformation, digital marketing, community empowerment, Pulau Pasaran
firstpage
211
lastpage
215
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
36
Files
Citation
Dorothy Rouly Haratua Pandjaitan, Nairobi, Neli Aida, Nurul Husna, Sari Indah Oktanti Sembiring, “Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung,” Proceedings of the International Symposium on Management (INSYMA), accessed October 31, 2025, https://insyma.org/proceedings/items/show/347.