Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City
Dublin Core
Title
Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City
Creator
Ernita Dian Puspasari, Yogi Faikur Rahman, Fatmasari Endayani, Muhammad Rizki Firdaus
Proceedings Item Type Metadata
meta_title
Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City
Abstract/Description
This study analyzes perceived risk, benefit, trust, and brand image in shaping purchase intentions and decisions in Malang’s e-commerce context using SEM-PLS.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Ernita_Dian_Puspasari.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/353
keywords
Brand Image, Perceived Benefits, Perceived Risk, Purchase Decision, Purchase Intention
firstpage
248
lastpage
253
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
42
Files
Citation
Ernita Dian Puspasari, Yogi Faikur Rahman, Fatmasari Endayani, Muhammad Rizki Firdaus, “Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City,” Proceedings of the International Symposium on Management (INSYMA), accessed July 27, 2025, https://insyma.org/proceedings/items/show/353.