Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City

Dublin Core

Title

Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City

Creator

Ernita Dian Puspasari, Yogi Faikur Rahman, Fatmasari Endayani, Muhammad Rizki Firdaus

Proceedings Item Type Metadata

meta_title

Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City

Abstract/Description

This study analyzes perceived risk, benefit, trust, and brand image in shaping purchase intentions and decisions in Malang’s e-commerce context using SEM-PLS.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Ernita_Dian_Puspasari.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/353

keywords

Brand Image, Perceived Benefits, Perceived Risk, Purchase Decision, Purchase Intention

firstpage

248

lastpage

253

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Ernita Dian Puspasari

Author #2

Yogi Faikur Rahman

Author #3

Fatmasari Endayani

Author #4

Muhammad Rizki Firdaus

no article

42

authors

Ernita Dian Puspasari, Yogi Faikur Rahman, Fatmasari Endayani, Muhammad Rizki Firdaus

Files

Ernita_Dian_Puspasari.pdf

Citation

Ernita Dian Puspasari, Yogi Faikur Rahman, Fatmasari Endayani, Muhammad Rizki Firdaus, “Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/353.

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