Feasibility Study of Business Development on Former Land Owned by PT G in East Java
Dublin Core
Title
Feasibility Study of Business Development on Former Land Owned by PT G in East Java
Creator
Gusti Dian Wirani Dalem
Proceedings Item Type Metadata
meta_title
Feasibility Study of Business Development on Former Land Owned by PT G in East Java
Abstract/Description
PT R, one of the State-Owned Enterprises in Java, has operated in industrial area management and development for over forty years. With its considerable experience, the company has become one of Indonesia's best industrial areas. Despite receiving this recognition, PT R strives to enhance its business by creating a new development plan for a Warehouse and shophouse area called Business Park. The plan is to establish this Business Park on one of the former lands owned by PT G, located in East Java. The primary purpose of this research is to assess the business feasibility of the Business Park from both marketing and technical perspectives. Eventually, this feasibility study can assist PT R in deciding whether to move forward with this project. The methodology used in this research includes conducting a market needs analysis and a technical analysis. A SWOT analysis will be employed for the market analysis, while the technical analysis will be based on field conditions and the potential for future land development. The analysis results indicate that PT R has several potential advantages stemming from the growth of the e-commerce industry, the expansion of the manufacturing industry, the increase in the logistics industry, the strategic locati...
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Gusti Dian Wirani Dalem.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/357
keywords
Business Feasibility, Business Park, SWOT Analysis, Marketing Analysis, Technical Analysis
firstpage
274
lastpage
278
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
46
Files
Citation
Gusti Dian Wirani Dalem, “Feasibility Study of Business Development on Former Land Owned by PT G in East Java,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/357.