Feasibility Study of Business Development on Former Land Owned by PT G in East Java

Feasibility Study of Business Development on Former Land Owned by PT G in East Java

Gusti Dian Wirani Dalem

Feasibility Study of Business Development on Former Land Owned by PT G in East Java

PT R, one of the State-Owned Enterprises in Java, has operated in industrial area management and development for over forty years. With its considerable experience, the company has become one of Indonesia's best industrial areas. Despite receiving this recognition, PT R strives to enhance its business by creating a new development plan for a Warehouse and shophouse area called Business Park. The plan is to establish this Business Park on one of the former lands owned by PT G, located in East Java. The primary purpose of this research is to assess the business feasibility of the Business Park from both marketing and technical perspectives. Eventually, this feasibility study can assist PT R in deciding whether to move forward with this project. The methodology used in this research includes conducting a market needs analysis and a technical analysis. A SWOT analysis will be employed for the market analysis, while the technical analysis will be based on field conditions and the potential for future land development. The analysis results indicate that PT R has several potential advantages stemming from the growth of the e-commerce industry, the expansion of the manufacturing industry, the increase in the logistics industry, the strategic locati...

2025/06/15

https://insyma.org/proceedings/files/articles/Gusti Dian Wirani Dalem.pdf

https://insyma.org/proceedings/items/show/357

Business Feasibility, Business Park, SWOT Analysis, Marketing Analysis, Technical Analysis

274

278

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

22

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Gusti Dian Wirani Dalem

46

Gusti Dian Wirani Dalem