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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 298-302

From Scroll to Stay: A Literature Mapping of Short Video Platforms in Hospitality

  1. Bobby Ardiansyahmiraja
  2. Jun Kajee
Volume 22 · 2025 Pages 298-302 e-ISSN 3047-857X English

Abstract

This bibliometric study maps the role of short video platforms (TikTok, Reels) in hospitality literature, highlighting trends such as influencer marketing and brand perception. Findings emphasize the growing influence of SVPs on booking behavior.

Keywords

  • Short video platforms (SVP)
  • TikTok
  • Instagram Reels
  • Hospitality Trends

Citation

Bobby Ardiansyahmiraja, Jun Kajee. (2025). From Scroll to Stay: A Literature Mapping of Short Video Platforms in Hospitality. Proceedings of the International Symposium on Management, 22, 298-302.

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