From Scroll to Stay: A Literature Mapping of Short Video Platforms in Hospitality
Dublin Core
Title
From Scroll to Stay: A Literature Mapping of Short Video Platforms in Hospitality
Creator
Bobby Ardiansyahmiraja, Jun Kajee
Proceedings Item Type Metadata
meta_title
From Scroll to Stay: A Literature Mapping of Short Video Platforms in Hospitality
Abstract/Description
This bibliometric study maps the role of short video platforms (TikTok, Reels) in hospitality literature, highlighting trends such as influencer marketing and brand perception. Findings emphasize the growing influence of SVPs on booking behavior.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Bobby_Ardiansyahmiraja.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/361
keywords
Short video platforms (SVP), TikTok, Instagram Reels, Hospitality Trends
firstpage
298
lastpage
302
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
50
Files
Citation
Bobby Ardiansyahmiraja, Jun Kajee, “From Scroll to Stay: A Literature Mapping of Short Video Platforms in Hospitality,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/361.