Gen Z Consumers' Perception of Sustainability, Cleanliness, and Interest in Buying Digital Thrift Products
Dublin Core
Title
Gen Z Consumers' Perception of Sustainability, Cleanliness, and Interest in Buying Digital Thrift Products
Creator
Aditya Budi Krisnanto, Priana Indarti
Proceedings Item Type Metadata
meta_title
Gen Z Consumers' Perception of Sustainability, Cleanliness, and Interest in Buying Digital Thrift Products
Abstract/Description
This paper investigates Gen Z's perception of sustainability and hygiene in digital thrift products and how these perceptions influence their buying interest. Findings indicate that while sustainability resonates strongly, hygiene concerns remain a barrier.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Aditya_Budi.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/362
keywords
Thrift Product, Perceived Sustainability, Perceived Hygiene, Digital Thrifting
firstpage
303
lastpage
308
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
51
Files
Citation
Aditya Budi Krisnanto, Priana Indarti, “Gen Z Consumers' Perception of Sustainability, Cleanliness, and Interest in Buying Digital Thrift Products,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/362.