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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 303-308

Gen Z Consumers' Perception of Sustainability, Cleanliness, and Interest in Buying Digital Thrift Products

  1. Aditya Budi Krisnanto
  2. Priana Indarti
Volume 22 · 2025 Pages 303-308 e-ISSN 3047-857X English

Abstract

This paper investigates Gen Z's perception of sustainability and hygiene in digital thrift products and how these perceptions influence their buying interest. Findings indicate that while sustainability resonates strongly, hygiene concerns remain a barrier.

Keywords

  • Thrift Product
  • Perceived Sustainability
  • Perceived Hygiene
  • Digital Thrifting

Citation

Aditya Budi Krisnanto, Priana Indarti. (2025). Gen Z Consumers' Perception of Sustainability, Cleanliness, and Interest in Buying Digital Thrift Products. Proceedings of the International Symposium on Management, 22, 303-308.

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