Leveraging AI to Build Competitive Advantage in Finance Industries: Lessons for Green Construction Project Management

Dublin Core

Title

Leveraging AI to Build Competitive Advantage in Finance Industries: Lessons for Green Construction Project Management

Creator

Maranatha Wijayaningtyas, Kukuh Lukiyanto, Afifatus Subehi, Trisna Seftiana

Proceedings Item Type Metadata

meta_title

Leveraging AI to Build Competitive Advantage in Finance Industries: Lessons for Green Construction Project Management

Abstract/Description

Technological developments have a significant impact, including the application of artificial intelligence (AI), which then changes competitive strategies in various sectors, especially finance and construction services. Employing data-driven systems, artificial intelligence (AI) has transformed the competitive strategy of the financial industry, empowering companies to enhance efficiency, agility, and decision-making. This paper investigates the possibility of using AI skills acquired in finance in the Indonesian green building industry, which struggles to control project budgets, expenses, and sustainability performance. Expert interviews with Surabaya and Jakarta practitioners from financial institutions and green building companies using a qualitative descriptive approach. The results show how artificial intelligence governance models, automated decision systems, and predictive analytics in finance might...

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Maranatha_Wijayaningtyas.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/372

keywords

Artificial Intelligence, Green Construction, Financial Industry, Project Management, Competitive Advantage

firstpage

364

lastpage

369

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Maranatha Wijayaningtyas

Author #2

Kukuh Lukiyanto

Author #3

Afifatus Subehi

Author #4

Trisna Seftiana

no article

61

authors

Maranatha Wijayaningtyas, Kukuh Lukiyanto, Afifatus Subehi, Trisna Seftiana

Files

Maranatha_Wijayaningtyas.pdf

Citation

Maranatha Wijayaningtyas, Kukuh Lukiyanto, Afifatus Subehi, Trisna Seftiana, “Leveraging AI to Build Competitive Advantage in Finance Industries: Lessons for Green Construction Project Management,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/372.

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