Leveraging AI to Build Competitive Advantage in Finance Industries: Lessons for Green Construction Project Management
Dublin Core
Title
Leveraging AI to Build Competitive Advantage in Finance Industries: Lessons for Green Construction Project Management
Creator
Maranatha Wijayaningtyas, Kukuh Lukiyanto, Afifatus Subehi, Trisna Seftiana
Proceedings Item Type Metadata
meta_title
Leveraging AI to Build Competitive Advantage in Finance Industries: Lessons for Green Construction Project Management
Abstract/Description
Technological developments have a significant impact, including the application of artificial intelligence (AI), which then changes competitive strategies in various sectors, especially finance and construction services. Employing data-driven systems, artificial intelligence (AI) has transformed the competitive strategy of the financial industry, empowering companies to enhance efficiency, agility, and decision-making. This paper investigates the possibility of using AI skills acquired in finance in the Indonesian green building industry, which struggles to control project budgets, expenses, and sustainability performance. Expert interviews with Surabaya and Jakarta practitioners from financial institutions and green building companies using a qualitative descriptive approach. The results show how artificial intelligence governance models, automated decision systems, and predictive analytics in finance might...
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Maranatha_Wijayaningtyas.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/372
keywords
Artificial Intelligence, Green Construction, Financial Industry, Project Management, Competitive Advantage
firstpage
364
lastpage
369
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
61
Files
Citation
Maranatha Wijayaningtyas, Kukuh Lukiyanto, Afifatus Subehi, Trisna Seftiana, “Leveraging AI to Build Competitive Advantage in Finance Industries: Lessons for Green Construction Project Management,” Proceedings of the International Symposium on Management (INSYMA), accessed July 27, 2025, https://insyma.org/proceedings/items/show/372.