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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 377-383

Mapping the Sales Characteristics of Cooking Oil in Indonesia Using Biplot Analysis

  1. Cecep Supriadi
  2. Dede Hertina
Volume 22 · 2025 Pages 377-383 e-ISSN 3047-857X English

Abstract

This study uses biplot analysis to map sales characteristics of 10 popular cooking oil brands in Indonesia based on retail sales data from 2021–2022.

Keywords

  • Biplot Analysis
  • Cooking Oil
  • Marketing Strategy
  • Product Sales

Citation

Cecep Supriadi, Dede Hertina. (2025). Mapping the Sales Characteristics of Cooking Oil in Indonesia Using Biplot Analysis. Proceedings of the International Symposium on Management, 22, 377-383.

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