Mapping the Sales Characteristics of Cooking Oil in Indonesia Using Biplot Analysis
Dublin Core
Title
Mapping the Sales Characteristics of Cooking Oil in Indonesia Using Biplot Analysis
Creator
Cecep Supriadi, Dede Hertina
Proceedings Item Type Metadata
meta_title
Mapping the Sales Characteristics of Cooking Oil in Indonesia Using Biplot Analysis
Abstract/Description
This study uses biplot analysis to map sales characteristics of 10 popular cooking oil brands in Indonesia based on retail sales data from 2021–2022.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Cecep_Supriadi.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/374
keywords
Biplot Analysis, Cooking Oil, Marketing Strategy, Product Sales
firstpage
377
lastpage
383
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
63
Files
Citation
Cecep Supriadi, Dede Hertina, “Mapping the Sales Characteristics of Cooking Oil in Indonesia Using Biplot Analysis,” Proceedings of the International Symposium on Management (INSYMA), accessed October 31, 2025, https://insyma.org/proceedings/items/show/374.